Blast Radius is a global agency that takes a strategic approach to tackling the complex issues of growing brand and revenue in a digitally connected world.

Born online, we believe that all effective marketing is interactive, and use that knowledge to help marketers create “networked brands”. These brands are adapted to a world where advertising is losing its influence and consumers place more value on their interactions with online networks of friends, peers and advisors.

We bring together strategy, technology and creative expertise to identify the shared value or ideal that inspires both consumers and companies, and in doing so transform the way people interact with some of the world's favorite brands, including Starbucks, Nike, Electronic Arts, NIVEA, Microsoft, and BMW.

OUR APPROACH

We advocate a model focused on uniting your business goals and your brand strategy through the eyes of your consumers. We call this the Shared Ideal. Simply put, it's marketing that helps build your brand and revenue, while fitting into the lives of your consumers in a way that is authentic and valuable.

The Shared Ideal is the progression of a brand promise brought about by the advent of interactive media and social media. It's a jointly held belief between a Brand and a Consumer that is actively sought out and participated in by both parties.

It is designed to appeal to a broad and diverse audience and enable a multitude of tactical executions to support and build equity across all media touchpoints.

FAST FACTS

Born: 1996, online

Description: A global agency with a digital heritage

Employees: 450+ business and social strategists, creative visionaries, and technologists

Locations: We are from 25 nations around the world, with offices in New York, London, Amsterdam, Vancouver, Paris, Seattle, Toronto, Portland, and Hamburg

Divisions: Academy is a creative studio whose method applies provocative thought, design, storytelling and captivating content to bring creative ideas to life

Affiliation: The Wunderman network and WPP family of companies

Mission: To build brands using marketing models based on participation, value, and meaning, where customers become advocates because brands empower and inspire them

OUR CAPABILITIES

Brand Strategy:
Shared Ideal development
Networked brand development
Consumer insights

Experience Design:
Platforms (including eCommerce)
Mobile applications
Digital campaigns
Content creation
Extensions/Applications

Brand Management:
Media Planning & Buying
Content programming
Community management
eCRM programs
Editorial management
Platform maintenance/optimization
Channel planning
Organizational change

Intelligence Gathering:
Listening
Analytics
SEO