About Subculture
From an outsider's point of view, Kamloops is usually recognized as a hick town, has no entrepreneurial spirit and is Kelowna's uncool cousin. We couldn't disagree more! To dissolve these cultural biases Subculture was designed to bring together like-minded creative groups to help reveal the true identity of Kamloops' cultural fabric.
What to Expect
Business Showcase
Take a look at the next generation of technology, innovation and entrepreneurship coming out of Kamloops and beyond, as exhibitors showcase their most compelling products & services.
GK Sound
From International DJ's to Acclaimed Hip Hop Artists and Bands, GK Sound has set the tone when it comes to events in Kamloops. Experience sound, lighting and stage design on a whole new level.
Art Interaction
Engage with an interactive live competitive painting format prepared by Art Battle Kamloops - the 'All-Star Showdown'. Connect with light installations produced by Kamloops Makerspace and view live graffiti throughout the festival grounds.
Brought to you by Three Points Creative & iTel Networks.
Musical Acts
Enjoy live music curated by Factotum Co: At Mission Dolores, Echo Beach, James & The North Shore and Get Down Low with Kamloops Premier DJ's: Lux Sit, D-Funkt & The Sultan.
Red Collar
Kamloops is slowly becoming the Tournament Capital of Hops. Quench your thirst with a variety of Red Collar classic brews.
Food Trucks
From cheat meals to nourishing meals, we've recruited The Happy Camper, Frenchies Poutinerie and Cheffrey 911 to add a dash of flavour to your festival itinerary.