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SendtoNews Expands Distribution Agreement with Major League Baseball
Monday, December 7, 2015Company Profile | Follow Company
Sports video digital syndicator offers fans MLB / MiLB game highlights via local news websites
Vancouver, BC, December 7, 2015--(T-Net)--SendtoNews announced today that it has expanded its multi-faceted, multi-year agreement with MLB Advanced Media, LP (“MLBAM”) to include exclusive distribution of local media specific syndication of Major League Baseball (“MLB”) and Minor League Baseball (“MiLB”) short-form digital video content beginning in 2016.
MLBAM is the interactive media and Internet marketing company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet
As per the agreement's terms for 2016-2018, SendtoNews will have exclusive distribution rights for the digital syndication of MLB game highlights, interviews, top plays and other MLB-related video to local news websites throughout the United States and Canada. In addition, the syndication agreement also includes archived content, long-form original programming and global rights for the distribution of MiLB short-form digital video content.
“MLBAM has been a wonderful partner over the past two seasons and we're very pleased to be taking our partnership to a new level,” commented SendtoNews Exec Chair Matthew Watson. “Our digital news network is trending to 130m monthly viewership and MLB game highlights have been a key to that growth. “
“Expanding our successful partnership with SendtoNews is important to drive targeted reach of baseball across leading online news destinations,” said Kenny Gersh, EVP, Business, MLBAM. “SendtoNews' scale and deep relationships with local media partners continues to help us accomplish this.”
About SendtoNews
SendtoNews distributes and monetizes its digital video content via an extensive network of broadcasters, "newspaper.coms" and pure digital publishers across North America and Europe. The company is an exclusive or semi-exclusive content rights holder for over 75 sports leagues on four continents, including top tier sporting organizations such as Major League Baseball, NASCAR and PGA Tour.
Its broadcast and publishing partners represent more than 1,100 television, radio, print and online news outlets. SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies addresses the ever growing market concern around viewability fraud.
For content distribution inquiries, please contact publishers@sendtonews.com, visit SendtoNews.com, or call toll free 855.590.1991.
About MLBAM
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLBAM is the interactive media and Internet marketing company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.
Media Contacts:
David Davies, SendtoNews
855-590-1991
Mobile 250-744-7415
Matthew Gould, MLB Advanced Media
212-485-8959
Mobile 908-892-3143
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