Unbounce Acquires Rooster Engagement ToolsMonday, June 29, 2015
Vancouver, BC, June 29, 2015--(T-Net)--Unbounce announced today it has acquired its first company, Rooster Engagement Tools.
The company's mission is to empower businesses to deliver better marketing experiences, and the Rooster acquisition directly supports this, according to the company.
Rooster develops tools to help marketers better target web users and reduce website abandonment.
Rooster's “exit-intent” and targeted messaging creates new ways for marketers to optimize their campaigns.
Unbonce reported that it had already been using Rooster on their own campaigns and realized how similar our two companies were from a culture, passion and mission standpoint.
Once this was discovered, the company reported that conversations began around what things would look like if the two company's joined forces; would an acquisition be a natural fit?
“For us, this is an opportunity to team up with a company that shares our passion for online marketing and conversion optimization, and can make our technology available to a wider audience of marketers,” said Rooster co-founder Jeremy Wallace.
Rooster's technology will now reside at Unbounce headquarters, and three new members will be joining Unbounce:
Rooster co-founder Jeremy Wallace will be joining Unbounce in the role of chief marketing officer. Jeremy is a veteran of the digital marketing landscape with over 17 years' experience developing and executing marketing strategy for companies including Coca-Cola, P&G, Hyundai, TELUS, and several private gaming companies. He is a growth-focused marketer with experience building teams from the ground up, and managing marketing investments exceeding $60M per year. Prior to Rooster, Jeremy co-founded Crowdvert—an award-winning conversion rate optimization agency.
Rooster co-founder & CTO Yosem Sweet takes on the role of director of business optimization. Yosem brings a decade's worth of experience leading product delivery from both a creative and a technical standpoint, and has helped organizations build better products by bridging the gap between software development, marketing, and user experience teams. Prior to Rooster, Yosem co-founded Crowdvert—an award-winning conversion rate optimization agency.
Rooster Marketing Director Angus Lynch returns to his copywriting roots as Unbounce's first full-time copywriter. Prior to joining Rooster, Angus served as a staff copywriter at Strangeloop Networks (now Radware) as well as real estate marketing firm Braun/Allison, and spent 5 years developing a conversion-focused approach to writing under his freelance moniker, WriteCopy.
Unbounce is the landing page builder for professional marketers.
Unbounce provides marketers the easiest way to create, publish & A/B test desktop and mobile-responsive landing pages without the need for IT or developers.
Top 5 reasons to use Unbounce:
1. Build landing pages with no HTML
2. Run simple A/B tests to achieve higher conversions
3. Measure your campaign successfully using real-time marketing metrics
4. Get a fully hosted self-serve service with no software to download or install
5. Set up a custom domain so your pages appear as if they are on your site. Magic!
Unbounce was created by 6 founders with a long history of working together for the last decade - and a passion to build products with the highest User Experience standards.
Unbounce's mission is to remove the pain felt by marketers that have to rely in internal IT/Software departments in order to get their marketing tasks done. Unbounce lets you build, publish and test your marketing promotion landing pages with no nerds required!
The Unbounce product is a 100% web-based Software as a Service (SaaS) that enables marketers to manage their own campaigns without seeking help from IT. Using our template library you can build click through, lead gen, sales letter and video landing pages in minutes.
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