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TRADER Acquires Vancouver-Based Digital Marketing Company Convertus - To Offer Automotive Dealers Canada-1st Website Solution
Thursday, August 30, 2018Company Profile | Follow Company
Next generation website technology is coming, following TRADER's recent acquisition of Vancouver-based digital marketing company, Convertus.
The new website solutions offering - part of TRADER's larger vision of bringing Canadian-centric digital solutions to automotive dealers nationwide - will launch across Canada in February 2019.
Burnaby, BC, August 28, 2018--(T-Net)--TRADER Corporation announced that it has acquired Vancouver-Based Convertus - a Canadian provider of premium web solutions and digital marketing services for automotive dealerships
TRADER says it will now offer a simple, cohesive, and Canadian-centric digital solution for automotive dealers in future following its strategic investment in Vancouver-based Convertus earlier this year.
The acquisition of Convertus - a Canadian provider of premium web solutions and digital marketing services for automotive dealerships - is part of TRADER's broader initiative to offer dealers nationwide a comprehensive solution that optimizes the entire consumer journey from Marketplace to Digital Ads to Websites, while providing premium technology, service, and leadership by Canadians, for Canadians.
TRADER says that the new partnership means that their website solution known as TAdvantage is now set for a major upgrade.
"We listened to feedback from customers nationwide about the challenges they have experienced with our third-party website platform," said Sebastian Baldwin, President & CEO at TRADER. "As part of our commitment to offer the most innovative, best-in-class products and solutions, we have joined forces with Convertus to help build our next generation, Canada-first dealer website solution."
The new and improved TAdvantage, which will launch across Canada in February 2019, will allow TRADER to bring innovation in-house and be adaptive to what its sales and product teams see firsthand as current and future needs specific to Canadian dealers.
Dealers can expect:
TRADER says it has over 40 years of experience in the Canadian automotive market, and their upcoming website solutions will leverage the company's intimate understanding of Canadian dealer and consumer needs and be focused on speed of innovation and prompt customer issue resolution.
In the interim, and until the new platform is made available, TRADER will also continue to represent Dealer.com exclusively in Canada and all dealer websites will be fully supported. At launch, existing website customers will retain all core site functionality and features and will benefit from a painless transition from the old platform to the new, improved TAdvantage.
As part of TRADER's broader strategy to bolster digital marketing capabilities for dealers, TAdvantage will be closely integrated with the new digital advertising platform, TRFFK, which rolled out to dealers in late 2017.
The advertising suite enables dealers to advertise their dealership and inventory across major Canadian media channels and seamlessly integrate creative and content from their brand. TRFFK and TAdvantage are the initial offerings in TRADER's comprehensive Canadian-centric digital solutions strategy.
* Available to TRFFK customers
About Convertus
Convertus builds premium websites and digital marketing solutions for Canadian Dealerships. We exist for a reason - like you, we grew tired and frustrated by the limited amount of options for digital service in the Canadian automotive industry. Enter Convertus - a company that was built differently from the ground up. Starting with two young and passionate founders, we have now grown to be one of the largest digital marketing agencies in the country. How did we do it? We work harder, move faster, and care more than the competition. We focus on doing right by our clients, and always prioritize them over profit. https://www.convertus.com
About TRADER Corporation
TRADER Corporation is a trusted Canadian leader in online media, managing consumer automotive marketplaces and providing dealers with digital business solutions to market and manage their inventory. The company's primary online destinations include autoTRADER.ca™ and autoHEBDO.net™, driving over 16 million visits a month and more than 4.1 million mobile app downloads. Both autoTRADER.ca and autoHEBDO.net offer an extensive inventory of new and used vehicles in Canada across both desktop and mobile platforms. Partnering with global leaders, TRADER delivers best-in-class digital web, advertising and inventory management solutions to help accelerate business performance of dealers across Canada.
For more information, visit: go.trader.ca
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