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BERA Brand Management, Inc. Acquires Brand Equity Relationship Assessment Platform from Vision Critical
Thursday, July 3, 2014Company Profile | Follow Company
Vancouver, BC, July 3, 2014--(T-Net)--Vision Critical recently announced a definitive agreement under which BERA Brand Management, Inc. will acquire the Brand Equity Relationship Assessment (BERA) platform from Vision Critical.
The BERA platform will form the foundation of BERA Brand Management Inc., launched and led by former Vision Critical executive Ryan Barker.
“BERA continues to be an exciting offer helping brands bridge the gap between marketing and finance. Through this deal, BERA has the launch pad it needs in order to scale. At the same time, Vision Critical can focus on driving innovation and adoption of Vision Critical's customer intelligence platform,” said Scott Miller, group CEO of Vision Critical.
“I'd like to acknowledge Vision Critical's support in helping to build the BERA platform,” said Ryan Barker, managing partner of BERA Brand Management, Inc. “As an independent company, we are excited to bring unique and continuously updated intelligence to the market at a time when commoditization is threatening so many existing and emerging brands.”
About BERA Brand Management, Inc.
BERA Brand Management, Inc. delivers a real-time assessment of over 4,000 brands across 200 categories via the Brand Equity Relationship Assessment (BERA) platform. Utilizing consumer perception and emotions, BERA identifies areas of change to product, pricing, communications, distribution and service that turbo-charge financial performance and valuations across a range of brand categories. Continuous BERA brand input and monitoring supports clients to build, sustain and renew the value of their brands at all stages of the brand life cycle. Learn more atwww.berafindlove.com.
About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today's always-on, social and mobile savvy customer, Vision Critical's technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical's customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.
Hundreds of high-performance organizations use Vision Critical's technology, including Banana Republic, Time Inc. and John Deere. Learn more at www.visioncritical.com.
Media Contact
Jenny Smelyanets
Vision Critical
212-402-8238
media@visioncritical.com
Company Snapshot |
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Alida (formerly Vision Critical)
Vancouver, BC (InfoTech)
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