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Vision Critical Introduces its Consumer Goods Intelligence Suite
Friday, May 22, 2015Company Profile | Follow Company
Vision Critical Introduces its Consumer Goods Intelligence Suite—Enabling CPG Companies to Engage Today's Digitally-Empowered Customers for Meaningful Insight
Vancouver, BC, May 22, 2015--(T-Net)--Vision Critical, a leading customer intelligence platform provider, this week launched its Consumer Goods Intelligence Suite, a software solution created to help Consumer Packaged Goods (CPG) companies make smarter, more customer-centric business decisions.
Established CPG companies are facing growing competition from smaller, more agile upstarts, driven by the growth of digital-savvy customers who lack product loyalty, shop across a variety of channels and rely on peer recommendations, according to the company.
Consumer Goods Intelligence Suite is a turnkey solution for professionals who want accurate, impactful and timely insight into the people who matter most to their business—their customers.
With the Consumer Goods Intelligence Suite solution, CPGs will be able to better anticipate customer preferences, predict trends and understand constantly changing purchasing behaviors by having ongoing conversations with customers through a secure, opt-in online community.
“Driven by the rise of the empowered customer, nimble CPG upstarts present a serious and growing challenge to the way incumbent CPG companies do business,” said Andrew Reid, president and founder of Vision Critical. “Today's customers have more channels to buy from and are heavily influenced by peer recommendations, making it difficult for CPG companies to keep their loyalty. Further, existing solutions meant to understand customer behavior, like ad hoc surveys and social media analytics, often miss the mark in delivering effective and actionable insight. Based on Vision Critical's 15 years of experience working with many of the best-known global CPG companies, the Consumer Goods Intelligence Suite solution helps CPGs make smarter, more customer-centric decisions by engaging a secure, online community of their customers for ongoing insight.”
“Established CPGs companies are struggling to move quickly, recognize customer preferences and adapt to changing purchasing paths,” said Kobi Ofir, chief technology officer of Vision Critical. “To succeed in this new marketplace, CPG companies must increase brand loyalty, adapt to different purchasing channels and understand new paths to purchase. We developed the Consumer Goods Intelligence Suite solution for CPG companies to address these common obstacles. The Consumer Goods Intelligence Suite provides the actionable insight they need to give their customers want they want.”
LEFT: Demo Consumer Goods Intelligence Suite login for customers
RIGHT: Consumer Goods Intelligence Suite welcome page for customers
Additional Information:
About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today's always-on, social and mobile savvy customer, Vision Critical's technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical's customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.
Hundreds of high-performance organizations use Vision Critical's technology. Learn more at www.visioncritical.com.
Media Contact
Jenny Smelyanets
Vision Critical
212-402-8238
media@visioncritical.com
Company Snapshot |
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Alida (formerly Vision Critical)
Vancouver, BC (InfoTech)
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