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Agga Media Announces the Appointment of Roger Lines as Vice President of Product
Wednesday, June 18, 2014Company Profile | Follow Company
Vancouver, BC, June 18, 2014--(T-Net)--Tagga Media, a market leader in cross-channel campaign management software and marketing services, announced the appointment of Roger Lines as Vice President of Product. Bringing a wealth of industry experience and knowledge, Lines will oversee the management and development of Tagga's software products to ensure continuous innovation to the company's software roadmap.
Lines has an established project management track record for both well-known global organizations as well as experience helping new companies set corporate strategy and direction while defining new and potential areas for growth.
“We are pleased to have Lines join our team. Lines brings a unique combination of product management and corporate experience,” says Jean-Guy Faubert, Chief Executive Officer at Tagga. “Lines' technical skills and vision will be crucial to Tagga as we continue to develop tools to help companies increase their community engagement, build awareness and generate revenues.”
Working first with Creo, Lines worked his way up from Product Manager through to Corporate Vice President, Customer Services and Solutions. At Creo, he drove worldwide efficiency of the service organization and was an integral part of Creo's senior leadership team helping to drive overall strategy including organizational design and key performance indicators.
Following the sale of Creo to Kodak, Lines worked with their Graphic Communications Group as Director of Strategy and Business Development responsible for partnership development for the Business Solutions and Services Group.
In 2011, Lines made the move to the start-up Allocadia as their Chief Customer Officer overseeing product management, strategic planning, business development, and professional services. Though his time and experience working with Allocadia, Lines developed a solid expertise in SaaS marketing technology where he was responsible for portfolio strategy, field enablement and sales support for Allocadia's suite of products.
“I am very excited to join the Tagga team,” stated Roger Lines, Vice President of Product. These are exciting times for both the marketing professional and Tagga Media as we see an increase in the role and responsibility of the marketer within the organization. Tagga is well positioned to offer solutions that will help its clients operate more efficiently and drive incremental revenue.”
About Tagga Media
Tagga is a market leader in cross-channel campaign management software and marketing services. The company's powerful software enables brands to connect with consumers in the way they want, profile and understand who they are, and then engage them with targeted campaigns that make them hungry to buy and share. For more information, visitwww.tagga.com