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SendtoNews Renews Deal with Sports News Television (SNTV)
Wednesday, March 25, 2015Company Profile | Follow Company
Vancouver, BC, March 25, 2015--(T-Net)--SendtoNews and Sports News Television (SNTV), a joint venture between IMG and The Associated Press, announced today that they have renewed and extended their partnership in North America to reach larger audiences, generate new brand advertising opportunities and strengthen the position of both companies as digital sports content leaders.
The three-year agreement includes North American rights to highlight clips for major sporting events such as the Asian and European Tour, IAAF World Championships, ATP World Tour and WTA, as well as extensive news coverage of Euros 2016, Rio 2016 Summer Olympics, and FIFA World Cup 2018 in Russia.
“We deliver the highest quality, relevant sports news globally and through this partnership with SendtoNews we are pleased to vastly increase our distribution capability in North America,” says Martin Kay, Managing Director of SNTV.
Announced at the recent Sportel America in Miami, the agreement follows 2014's one-year agreement between the two digital sports companies.
SendtoNews will have North American rights for the next three years to distribute highlight packages, original stories, breaking news, press conferences, training videos, athlete interviews and other fan interest content across all media platforms 24 hours a day, seven days per week.
“This is an ideal partnership for us and we're very excited to strengthen and build our relationship,” says SendtoNews CEO Greg Bobolo. “SNTV is top of class in global sports newsgathering and coverage, and we're a demonstrated leader in the distribution of premium digital sports content:
This renewed partnership adds the following to SendtoNews' existing content portfolio some of which only cover news coverage subject to restrictions:
SendtoNews applies its signature treatment to high value sports content by packaging it with in-program advertising that integrates seamlessly with newsrooms' existing content management systems, according to the company.
SendtoNews' exclusive News Partner Network™, which consists of thousands of top print, radio, TV and online news outlets across North America, receives 65 million monthly views. Viewership growth in 2014 was 1,600% over 2013, and ad revenue leaped 2,766% in 2014 year over year.
By differentiating premium sports from lower value digital video content, SendtoNews is able command premium CPMs, according to the company. The model is a perfect fit for SNTV, which combines the world's biggest producer and distributor of sports programming, IMG, with the newsgathering infrastructure of The Associated Press, giving it unparalleled ability to cover all major sporting events across the globe.
SendtoNews' is now the fastest growing syndicator of sports video highlights in the world, according to the company. Its extensive rights portfolio includes Major League Baseball, NASCAR, PGA Tour and NFL.
About SNTV
SNTV is the world's leading sports news video agency, providing a unique and unrivalled blend of international sports highlights and sports news in video content. Since its inception in 1996, SNTV has become an indispensable service for more than 450 broadcasters and thousands of digital publishers globally. www.sntv.com
Media Contact: Evelyn Kogler, Marketing Director, SNTV, Phone: +44 208233 5449 E-mail: ekogler@sntv.com
About SendtoNews
SendtoNews is the fastest growing syndicator of sports video highlights in the world. The company currently monetizes and distribute game highlights, player interviews and other fan-interest content for more than 75 sports leagues on four continents, including the NFL, Major League Baseball, NASCAR, PGA Tour and English Premier League. Its broadcast and publishing partners represent more than 1000 television, radio, print and online news outlets.
SendtoNews also operates the industry's only Premium Advertising Network, where it packages and connects new, exclusive inventories of sports video content with large-scale, creative opportunities for major sponsors. For more information, visit SendtoNews, follow us @sendtonews or call toll free 855.590.1991.
Media Contact: David Davies, VP, Corporate Communications, SendtoNews, Toll-free: 855-590-1991, E-mail:david.davies@sendtonews.com
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