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Veteran Software Maker Drops “nVISION” Brand from Product Line, Uses Company Name Instead
Thursday, October 9, 2014Company Profile | Follow Company
Vancouver, BC, October 9, 2014--(T-Net)--Symmetrics Business Intelligence, a provider of real-time, historical and call-detail reporting solutions for contact centers, today announced it was simplifying its product branding by dropping the “nVISION” name from its flagship solution, now called the Symmetrics Contact Center Reporting & Analysis Suite, or Symmetrics Suite for short.
“For most of our 18 years as a software company, we used the nVISION name throughout our product offerings, following the old-school practice of separating product names from the company brand as a whole,” says Richard McElroy, the company's president and chief operating officer. “But over the years, we couldn't help but notice that our customers and resellers almost never mentioned ‘nVISION' when they spoke to us about our products — they usually called them ‘‘Symmetrics this' or ‘Symmetrics that,' or, most often, simply ‘Symmetrics.' And what's more, as time went by, so did we.”
“So, being a customer-focused company, we've simply decided to adopt the product nomenclature our customers and resellers are already using. I'm sure we're violating some marketing guru or brand theorists' unbreakable maxims, but it will really make communicating with customers and partners clearer.”
Under the simplified branding, Symmetrics Suite includes a range of integrated products that can be deployed independently or together, depending on customer needs:
McElroy notes that the re-branding will not materially affect resellers' or distributors' agreements, price lists, SKUs or other materials. Updated versions of these will be distributed over the coming weeks, he added.
About Symmetrics
At Symmetrics, we build, implement and support software that solves the problem of reporting and analyzing real-time, historical and call-detail data from any system or application found in your call center. We've been doing it for over 18 years, and we do it for call centers all over the world, big and small. What makes Symmetrics different? We take best practices from business intelligence and data warehousing and apply them to the specific domain of the contact center. Our solutions fit the unique reporting and analysis needs of our customers, no matter how many different systems, applications, or call center sites they have. For more information, please visit http://www.symmetrics.com .