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About Redback Networks Inc.
Redback Networks Inc., designs, develops, and markets networking solutions
for IP based services and communications. Redback's hardware, software,
and services are designed to create solutions that address the operational
and technical challenges of building a next generation network that
delivers consumer and business services. Redback's solutions enable
carriers and service providers to rapidly and efficiently deploy broadband
internet access, IP video, and online gaming with the SmartEdge® product
portfolio. Redback Networks was founded in 1996 and was acquired by
Ericsson in January 2007.
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Founded |
1996 |
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Headquarters |
Redback Networks Inc.
100 Headquarters Drive
San Jose, CA 95134
USA |
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Executive Team |
Georges Antoun - Chief Executive Officer / Sr. Vice President of
Engineering
Ebrahim Abbasi - Sr. Vice President of Operations, IT and Customer
Service
Simon Williams - Sr. Vice President of Products, Marketing and Strategy
Magnus Almquist - Sr. Vice President of World Wide Sales Operations
William J. Sherry - Sr. Vice President of Finance and Administration and
CFO
Allan McCarthy - Vice President of HR
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Employees |
1100 |
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Web site |
www.redback.com |
Market
Service providers have come to realize that IP allows them to reduce their
operational expenses drastically by consolidating multiple service networks
into a single broadband network. At the same time they understand that to
maximize revenue and income from their subscribers they are required to
offer new services. The key opportunity lies in effectuating the
personalized and interactive nature of broadband and IP.
The market will be dominated by broadband as the key application delivery
technology for consumers and businesses, while IP is the unified
communications protocol. The combination of broadband and IP enable every
service provider to offer the full suite of residential and business
services, including video, voice and data. This creates the opportunity for
incumbent operators to offer a range of new services beyond traditional
voice and internet access enabling new sources of income.
At the same time the new technologies have leveled the playing field for
non-incumbent service providers to compete directly with the incumbent
operators. As a result, competition among broadband service providers has
further intensified and has resulted in the most dynamic communications
market to date.
Products
Redback's SmartEdge portfolio offers intelligent networking devices designed
to simplify and to speed the deployment of broadband services, to provide a
scalable operational model for managing subscribers, and to enable the
creation of new value-added services. The SmartEdge portfolio consists of a
range of hardware and software products to support functions, such as:
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Ethernet Aggregation
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IP Edge Routing
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Subscriber Management
With a focus on resiliency, performance and flexibility, the SmartEdge
product portfolio enables service providers of any size to deliver next
generation IP services.
The SmartEdge product portfolio has been designed from the ground up to
deliver the scalability, reliability and operational ease that carriers and
service providers demand to provide next generation broadband services. The
SmartEdge Multi-Service Edge Router platform is deployed by service
providers aggregating subscriber traffic coming from a DSLAM, Fiber node,
Cable Head-end or wireless station. From this position in the network, the
Multi-Service Edge Router utilizes both static and dynamic policy rules to
associate individual subscribers to the appropriate content at a guaranteed
level of quality of service (QOS). The SmartEdge Multi-Service Edge Router
platform combines the functions of high density Ethernet aggregation, edge
routing and subscriber management offering the carriers and service
providers a uniform platform to provide next generation IP based services in
a scalable, reliable and cost-effective fashion. Combined with Redback's
suite of management products, consisting of NetOp™ Element Manager and NetOp
Policy Manager, operating the network and deploying new broadband services
has never been easier. The result is a Smart Broadband Network that is
personalized, adaptive and efficient. |