
About Stockgroup
Helping Investors Create and Manage
Wealth
Stockgroup Information Systems Inc. is a
financial media company that serves financial institutions, media
publishers, public companies, and advertisers. The Company also helps retail
investors create and manage their personal wealth by delivering an
unparalleled breadth of aggregated news and information, portfolio
management and analysis tools, and a forum for capturing user-generated
content. An established leader in collaborative content and the technologies
that support the propagation of and communication amongst social networks,
Stockgroup operates StockHouse.com, an online financial portal that includes
the BullBoards™ message board – Canada’s largest community of active
investors. StockHouse customers, both professional and non-professional
investors, use the forums to share information to gain market advantage and
become more successful investors. Stockgroup’s technology platform is the
foundation upon which its two primary revenue streams – advertising and
licensing – are built.
Advertising
A highly established and recognized brand
in Canada, StockHouse.com monetizes users through advertising and
subscription sales. StockHouse and BullBoards offer advertising agencies and
media buyers access to a high traffic site, targeted user demographics, and
product development geared at expanding the StockHouse brand and capturing a
larger user base.
Licensing
Stockgroup offers a robust suite of
licensed products to financial institutions, media publishers, and public
companies. Stockgroup solutions include near-professional portfolio
management tools and analytics that are more cost efficient and customizable
than many professional portfolio management tools on the market. A synergy
between Stockgroup’s two primary revenue streams is created when
near-professional portfolio management and analysis tools are introduced to
the retail investor on StockHouse, and social networking, user-generated
content and collaborative technologies are incorporated into Stockgroup’s
licensed products. The introduction of affordable near-professional tools on
StockHouse attracts a broader user base, deepening advertising value. The
social networking, user-generated content and collaborative technologies on
StockHouse translate into high value content and differentiated products for
the customer bases of Stockgroup’s brokerage, banking and publishing
clients.

For more information, visit our website
at
www.stockgroup.com