About Vision Critical In an age where the Internet is quickly replacing the phone as the main source of understanding the experience, attitude and perceptions of consumers, Vision Critical is well positioned as a technology leader to help market researchers and organizations across all industries harness the web and build a deeper connection with their customer base. Led by industry icon Dr. Angus Reid as CEO, the company pioneered online market research starting in 2000.  The organization’s two core products include Panel+ and Fusion. Panel+ is a web-based system designed to streamline and centralize all Internet research in one location.  Some have described the system as CRM for surveys or the Microsoft operating system for research. The second group of products, Fusion, is where rich media meets research – featuring interactive visuals, streaming video and 3D virtual environments. This suite of applications enhance existing research methodologies by using the Internet to simulate retail based research at a fraction of the cost of traditional tests. Both products have attracted an impressive roster of clients that include the NHL, Monster.com, Virgin Mobile, WestJet, Alliance Atlantis, Nestle Purina and Rogers SportsNet. We are focused on delivering interactive products that simplify the research process, empower researchers and enrich the experience for survey respondents.