DISTRIBUTION EVOLVED

SendtoNews is a leading digital sports video news agency that syndicates premium sports video highlights to connect sporting organizations, news outlets and leading brands.

Introduction

SendtoNews debuted its state-of-the-art, cloud-based multimedia distribution platform at the 2010 Winter Olympics and today distributes content for a growing roster of leading content providers and premier sports organizations including Major League Soccer, America's Cup Sailing, the Western Hockey League and the American Hockey League.

The company offers an advanced distribution system that accepts newsworthy multimedia content from any platform connected to the Internet, optimizes it for easy newsroom consumption, and distributes it to the SendtoNews network of news broadcast/publishing partners as well as custom distribution lists. In addition, for sports content, SendtoNews has a proven, performance-based advertising model that is unique and leverages a new inventory of content distributed across all traditional and digital mediums.

SendtoNews Multimedia Distribution

With SendtoNews, content creators can distribute content more efficiently and cost-effectively to news outlets and, perhaps more importantly, maximize the potential of their stories for news coverage. SendtoNews was built by news professionals for news professionals and the system automatically optimizes uploaded content for easy integration into newsroom workflow.

Interested newsroom personnel can preview newsworthy stories on SendtoNews, as well as download and manage broadcast-quality versions of any files of interest - all at no charge. They can also distribute these stories and associated multimedia files via their broadcast, print or online news channels as part of daily programming.

The general public can also register as content browsers, which allows them to set up custom feeds, follow content contributors of interest and preview video clips in a larger format. As a SendtoNews browser, there are many cases where they will have the ability to view stories long before they hit traditional and online news outlets.

A New Approach for Sports Content Advertising

Through the SendtoNews sports video advertising network, we provide major advertisers access to millions of broadcast and online viewer impressions. A media buy on SendtoNews provides “PVR-proof” in-video brand exposure to traditional sports broadcast viewers as well as digitally via corresponding broadcast, print, and radio web properties.

For more information, visit SendtoNews, follow @sendtonews or call toll free 1.855.590.1991.