Collective impact for content is often lost in the details.
We are often so busy doing "what we've always done", that we miss opportunities to rethink current systems and approaches to content.
Through collective action, we can create ongoing communication across silos to keep teams aligned.
A common language and agenda for change make it easier for teams to work together, measure impact, and build momentum. Clearly defined governance allows teams to develop a foundation for how decisions are made and supported. Together, these activities support new systems around people and process to develop and sustain change.
Melissa Breker, a Vancouver-based consultant, will lead this mini-workshop and share facilitation and consultative tools to use for team planning sessions. You'll get to practice techniques that drive collaboration and encourage alignment to create better customer outcomes through content.
You'll learn how to: - Use an assessment tool to understand the current state of your collaboration and readiness for change - How to structure a mini-session with the team to start conversations about targeted content needs - Different tools to help build engagement around collective content leadership at all levels of the organization
Melissa, the founder of Breker Group Consulting, helps organizations and their people challenge the status quo and transform content and business teams to meet strategic goals.
She's passionate about sharing a clear-cut perspective on how you can communicate change and how your content team performs for collective impact.