Oh Behave, Baby!
February Business Development Roundtable
Date: February 27, 2019
Time: 2:00pm to 3:30pm
Topic: The Science Behind Getting To Know Your Customer
Description:
Behavioural economics studies the effects of psychological, cognitive, emotional, cultural and social factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical theory. (Wikipedia)
As the products and solutions we sell aim to bring efficiency and increased performance to our customers, it is becoming increasingly important to understand the full landscape that our customers are operating within, especially if we are to help them with the changes required for successful implementation.
Join Melaina Vinski (Behavioural Insights Lead at PWC) and Andrew Dooner (Senior leader in PwC's global corporate strategy practice) as we explore how behavioural economics plays an increasingly important role in recommending and implementing organizational change.
Melaina's LinkedIn Profile: https://www.linkedin.com/in/melaina-t-vinski-msc-phd-5b929637/
Andrew's LinkedIn Profile: https://www.linkedin.com/in/andrew-dooner/
For more information on joining VIATEC Peer Roundtables, or to attend this session, please contact Rob Bennett by e-mail at rbennett@viatec.ca