Our guest speaker is Tess van Straaten (https://www.linkedin.com/in/tess-van-straaten-49123a25/). Tess has been a broadcast journalist for more than 20 years. She's interviewed three of the last four prime ministers, rock icons, and even royalty. A fourth generation Victorian, Tess has worked as a morning show host, news anchor, reporter, and weather presenter in numerous Canadian markets and even had a stint in Australia. For the last 13 years, Tess has been a media personality at CHEK News and hosts the wildly popular Pet CHEK segment. She also writes a business column for Boulevard Magazine, telling the stories of successful Island entrepreneurs.
Media is a business, just like any other. Tess will be sharing an insider's view on how to get the attention of media, how a news room and story selection really works, the agenda's of different types of media, how to get your press release read, and how to become a go-to expert.
Please bring your questions as we will be leaving time for a Q&A.
Thank you in advance,
Shane Sparks
President & CEO
Enrollment Resources
https://www.linkedin.com/in/shanemsparks/
For more information on joining VIATEC Peer Roundtables, or to attend this session by Zoom, please contact Rob Bennett by e-mail at rbennett@viatec.ca and describing how you meet the CEO Peer Roundtable eligibility criteria here.