Sierra Wireless (NASDAQ: SWIR) (TSX: SW) is an IoT pioneer, empowering businesses and industries to transform and thrive in the connected economy. We are a growing organization with a clear vision for being the IoT partner of choice for wireless device-to-cloud solutions. Our values of Innovation, Execution and Trust are the guiding principles in everything we do. Sierra Wireless has over 1,400 employees globally and operates in North America, Europe and Asia. For more information, visit www.sierrawireless.com .
Our Commitment to Inclusion and Diversity
At Sierra Wireless diversity is valued and celebrated. We strive to foster an inclusive organization. As a proud equal opportunity employer, we welcome people of every race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status to grow their careers here.
Job Summary
We have an opportunity for a Digital Marketing Manager to join our Marketing team in our Richmond, BC headquarters. In this role, you will be all-consumed with our web experience and performance. You will be accountable for project-managing website projects and deeply caring about our analytics. You are responsible for maintaining differentiation of our website, optimizing and ensuring we're growing traffic and leads to the site.
Responsibilities
- Manage website projects and the content of the Sierra Wireless website, including coding using HTML, create landing pages and forms, and Sierra Wireless eStore.
- Work with external vendors and internal team members to evolve the online and web user experience; implement common processes to improve efficiency and optimize budget spend.
- Stay up to date with industry trends and best practices.
- Troubleshoot website issues and monitor and manage site performance.
- Manage SEO program on behalf of Sierra Wireless in strategy and execution to optimize organic performance.
- Report on website analytics and assess against goals (ROI and KPIs). Create a baseline reporting package and ad-hoc reports. Use data to troubleshoot website design. Share results and present at a regular cadence.
- Plan, execute and measure A/B and personalization tests.
- Oversee outsourced projects to web and SEO vendors and drive the project to success.
- Maintain integration points between corporate website, marketing automation platform, customer relationship management platform and any other system.
- Manage complex projects related to digital throughout the Marketing organization and represent Marketing on cross-functional projects in providing input where required.
Required Education, Experience & Competencies
- 5-7 years progressive marketing experience, with an emphasis on digital marketing
- Extremely strong project management skills
- Experience with content management systems and email marketing tools
- Experience leading website projects, including conversion optimization, search engine optimization, integrations of multiple web properties, etc.
- Strong HTML skills and user experience design skills
- Expert knowledge of marketing tools including Sitecore, Eloqua, Salesforce, Lattice, Terminus, Google Analytics, Google Optimize, Adobe Creative Suite
- eCommerce management experience required
- Expert-level Adobe Cloud experience (InDesign, Photoshop, Illustrator)
- Experience with Microsoft Word, PowerPoint, and Excel
- Astute attention to detail, with a keen 'eye' for design
- A 'get things done' attitude, with very strong problem-solving skills
- Ability to work independently, with a demonstrated ability to take initiative
- Strong organizational skills with a proven ability to multi-task effectively and work under pressure to tight deadlines
- Excellent verbal and written English communication and presentation skills
- Excellent interpersonal skills with the ability to interact with a variety of stakeholders
- A dynamic, team-oriented individual with a customer service orientation
Desired Education, Experience & Competencies
- Google Analytics and Adwords certifications
What We Offer
Our people are friendly, collaborative, and like to share their ideas and knowledge with one another. This creates an amazing environment where we learn from each other and innovate together.
Our Canadian benefits include paid vacation and sick days, extended health and dental insurance, vision care, life insurance, short-term and long-term disability, matching retirement savings program, and employee and family assistance programs.
Our Richmond headquarters offers a subsidized cafeteria, free parking, free shuttle service from Skytrain, a Wellness Program that includes an onsite fitness center, onsite fitness classes led by professional instructors, free healthy snacks each month, and wellness activities and challenges to keep our minds and bodies active. We also host various social and cultural events throughout the year where we come together to have fun and celebrate. Within our Global Inclusion and Diversity Program, our Employee Resource Groups provide opportunities for our people to support and champion Women in Tech, Pride at Sierra, and Mental Health Awareness.
If you like working with a successful team, are looking for competitive salary and benefits, and the opportunity to represent a recognized and innovative brand, we'd love to have you join our team!
How to Apply
Please submit your resume online through our careers website using the "Apply" button below. If you are a job seeker with a disability and you need individualized support during the application or interview process, please leave us a note on your application form.
We thank you for your application and appreciate your interest in Sierra Wireless, however only shortlisted candidates will be contacted.
News
Events
Tech Careers
Directory
Tech Stocks
T-Net 100
Members
Feedback
About T-Net
Employers
Post Job Listings
Advertise
