Today's News |
Hot Job of the Week: Product Marketing Manager (Sage)
Monday, June 14, 2010Company Profile | Follow Company
Position: Product Marketing Manager
Company: Sage
The Associate Product Marketing Manager is responsible for bringing to market product and solution offerings; including development of marketing strategy, planning, and oversight of execution to ensure offerings are launched and marketed successfully. This position will work closely with all Product Management, Marketing, and Sales organizations to ensure the execution of tactical plans, communication of the organization's distinctive competence and key market value propositions.
Responsibilities:
• Owns and ensures execution of the go-to-market strategy, launch plans, positioning and messaging for the business and product and/or services releases
• Drives market research and intelligence
• Drives thought leadership initiatives via PR, analysts, article creations, tradeshow representation, social media, speaking engagements and coordinates of internal and external domain experts to further positioning as appropriate
• Creates, manages and updates product demonstrations, product collateral, white papers, sales tools, product kits and additional launch materials as appropriate
• Manages customer success stories, references, and testimonials
• Contributes to lead generation, install base marketing, channel marketing/enablement, advertising, web marketing, PR, and tradeshow strategies and execution as appropriate
• Works closely with internal and external marketing communications teams to manage and produce marketing deliverables and ensure correct positioning, messaging and branding across all marketing functions
For a full job description and instructions on how to apply, visit https://www.bctechnology.com/scripts/hotjoboftheweek.cfm
Company Snapshot |
||
Richmond, BC (InfoTech)
|
Other Recent Company News |
|||||||||||||||||||
|