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ResponseTek Introduces Listening Lab for Rapid Test & Learning within VoC Programs
Friday, December 18, 2015Company Profile | Follow Company
Self-serve Product Enables Instant Feedback from Focus Groups or Employees
Vancouver, BC, December 18, 2015--(T-Net)--ResponseTek, a leader in action-based Customer Experience Management (CEM) software, announced the release of Listening Lab, a self-serve interface that empowers users to create and deploy ad hoc surveys in minutes, creating quick-fire tests and rapidly measuring results within their enterprise CEM program.
This capability extends surveys beyond the Customer Experience team to now involve departments such as Product Development, Market Research, Marketing and HR to take action on insights from customer feedback.
Key benefits include:
ResponseTek's Listening Platform collects real-time customer feedback across all customer touchpoints, provides role-based reporting to the entire organization, and triggers alerts to the frontline operations to help save at-risk customers. With the addition of Listening Lab, ResponseTek now provides a rapid test & learn environment for driving business transformation based on customer and employee feedback.
Gord Elder, Vice President of Product & Technology at ResponseTek, said: “Customer-centric companies require an agile, yet controlled, environment to perform quick experiments, focus groups, and test hypotheses. With the launch of Listening Lab, we make the results from these ad hoc surveys live inside the same platform as their Voice of the Customer Program to help derive deep insights and actionable learnings.”