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Mobify Introduces 'Progressive Mobile Web' for Faster App-Like Experience
Tuesday, October 11, 2016Company Profile | Follow Company
Vancouver, BC, October 11, 2016--(T-Net)--With Facebook recently advising brands and retailers to build web experiences that load more quickly and Google's continued march for faster mobile websites, Vancouver-based Mobify announced it is delivering on the promise of high-speed site performance with its new Progressive Mobile.
A Mobify technology approach that builds on the success of Responsive Web Design, Progressive Mobile provides two to four times faster page load speeds, improving overall user experience and ensuring that customers can complete transactions faster.
Faster website load times and page speeds have become essential to eCommerce: according to Facebook, 40% of customers leave if a page takes three seconds to load, yet the average U.S. retail mobile site loaded in 6.9 seconds, as Google reported in July 2016. According to Mobify's analysis of large volumes of data amassed from ecommerce sites in Q2 2016, slow page speeds interfere with mobile customer engagement, contributing to an unsatisfying web performance through poor user experience and interrupted mobile moments.
With Progressive Mobile, the world of the mobile web and native apps is converging, with apps and mobile-optimized web managed as one unified customer experience.
“Progressive enhancement is compelling to retailers because it leverages the investments they've made and makes them better,” said Mobify CEO Igor Faletski. “Progressive Mobile brings a fast, app-quality experience to web visitors, leading to conversion rates comparable to desktop.”
With Mobify Progressive Mobile Web, retailers can provide seamless shopper experiences across mobile screens, including:
To learn more about implementing Mobify Progressive Web, visit https://www.mobify.com/platform/progressive-mobile/
About Progressive Mobile
Progressive Mobile is a technology strategy, invented by Mobify to support evolving customer expectations for first-class, always-on shopping experiences. Progressive Mobile unifies your mobile website, iOS App, and Android app into one codebase, enabling faster performance, increased conversions, and a faster pace of innovation.
Today, Progressive Mobile is made up of Progressive Mobile Web and Progressive Mobile Apps. Tomorrow, it may include new experiences like conversational commerce on chat, or Apple TV for commerce. The extensible nature of Progressive Mobile enables retailers and brands to innovate faster, meeting customer expectations long before your competitors can.
About Mobify
Mobify has invented The Mobify™ Platform, the leading mobile customer engagement solution for retailers and brands that want to boost revenues, keep up with customer expectations, and protect their competitive edge. The core of Mobify's platform is Progressive Mobile,™ which replaces isolated point-solutions by uniting in a single platform web, apps, and engagement marketing such as push notifications and store foot traffic drivers. Leading global brands including Lancome, Burlington, Dollar Tree, Matalan, BT, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer and Tommy Bahama generate extensive revenue through The Mobify Platform and rely on Mobify to grow their customer lifetime value. www.mobify.com
Contact Information
Betsy Kosheff for Mobify
betsy@mobify.com
413-232-7057
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Vancouver (InfoTech)
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