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Hootsuite Reveals What *Should* Be Keeping Execs, Marketers, CX and Social Leaders Awake at Night in Latest Social Report
Monday, December 31, 2018Company Profile | Follow Company
Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019
Vancouver, BC, January 2, 2019--(T-Net)--Hootsuite, a leader in social media management trusted by more than 17 million customers and employees at more than 80 percent of the Fortune 1000, announced that it has released its Social Trends 2019 report.
The company's third annual report on global trends in social media reveals the biggest opportunities that should be keeping executives, marketers, customer experience leaders, and social media professionals awake at night as the trends to seize in the coming year.
"In many ways 2018 was a tumultuous year for social media," says Hootsuite CMO Penny Wilson. "Concerns around privacy have led social media users to more private channels like Facebook Messenger, WhatsApp, and WeChat, creating unique opportunities for businesses to develop 1:1 relationships with customers, particularly as those customers increasingly prefer messaging for interactions like support."
Video, like that posted via Snapchat, Instagram, and Facebook Stories, have enabled individuals to engage followers in more compelling 'storyliving' versus traditional 'storytelling'. This opens the doors for brands to share more human stories of their own that are important, interesting, and timely to their audiences.
The slow down in organic reach in 2018 required brands to dive deeper into paid social to get their messages across. But increased competition there now requires those same brands to take a different approach in the coming year.
And ecommerce is emerging directly in social channels to complete the last mile of the buyer's journey online. This adds to the comfort and convenience of individuals already using social to connect with brands, conduct research, seek recommendations, and get support.
"Combined, these trends represent tremendous new opportunities for brands to establish deeper, more authentic, and longer-lasting connections with customers in 2019 and beyond," adds Wilson.
Hootsuite's 2019 Social Trends for businesses large and small to seize include:
Conducted in the third quarter of 2018, Hootsuite's Social Trends 2019 report is based on a survey of more than 3,250 small to large Hootsuite business customers and interviews with industry specialists. The research report includes not only the trends, but also Hootsuite's recommendations for seizing the opportunities that the trends represent, along with comprehensive examples of best-in-class brands getting it right.
Hootsuite's 2019 Social Trends report can be found here.
About Hootsuite
Hootsuite is the most widely used social media management platform, trusted by more than 16 million people and employees at 80% of the Fortune 1000. Hootsuite's unparalleled expertise, customer insights at scale, and collaborative ecosystem, uniquely help people and organizations to succeed with social. To learn more, visit www.hootsuite.com.
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