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SendtoNews and Major League Soccer Announce Local Digital Distribution Agreement
Tuesday, March 26, 2019Company Profile | Follow Company
MLS Video Content Available for Exclusive Local Distribution to SendtoNews Partners
Victoria, BC, March 26, 2019--(T-Net)--Digital video distribution platform SendtoNews (STN) announced today a multi-year agreement with Major League Soccer (MLS) that gives STN exclusive distribution of MLS video content to local digital publishers across North America.
"SendtoNews is excited to add Major League Soccer to our roster of professional sports league partners which includes MLB, NFL, NBA, PGA Tour and dozens of other content creators," said Matthew Watson, CEO of SendtoNews. "With our video distribution platform, we are able to help expand Major League Soccer's digital offerings and provide more places for fans to engage with their content."
As part of the agreement, SendtoNews receives digital rights to distribute MLS highlights, interviews and more to STN's more than 1,600 local publishing partners.
"Major League Soccer is constantly seeking new distribution opportunities to bring our content to more fans in more places," said MLS SVP of Media, Seth Bacon. "SendtoNews' relationships with local media partners will undoubtedly offer more destinations for fans to experience MLS."
ABOUT SENDTONEWS:
SendtoNews owns and operates North America's largest sports video distribution platform, supplying more than 1600 digital sports news properties with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR, complementing their efforts to grow and engage fans while providing additional revenue opportunities for their advertisers and sponsors.
SendtoNews' video platform and AI-powered Smart Match player technology increases viewer engagement, with publishers seeing 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying SendtoNews' video platform on their site. SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites.
ABOUT MLS:
Headquartered in New York City, Major League Soccer features 27 clubs throughout the United States and Canada, including future expansion teams in Nashville, Miami and Austin. The League plans to have 28 clubs in the coming years. For more information about MLS, visit MLSsoccer.com
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