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Vision Critical Announces new Summer ‘20 Release to Advance Toward CXM Vision
Monday, July 13, 2020Company Profile | Follow Company
Vancouver, BC, July 13, 2020--(T-Net)--Vision Critical, a continuous customer insights solution provider, has announced the launch of its Summer 2020 release, to cement itself as a notable enterprise software player in the Customer Experience Management (CXM) space.
The new NPS Accelerator and Voice of the Employee (VoE) solutions, along with significant enhancements to its Sparq Communities and Touchpoint products, improve ways for organizations to easily collect insights from both customers and employees.
Net Promoter Score® (NPS) is one of the most commonly used customer experience benchmarks worldwide. Vision Critical's new NPS Accelerator provides a powerful, flexible and easy-to-use tool to engage customers and accelerate business.
The NPS Accelerator includes:
A new VoE solution gives HR professionals the power to take a pulse on employee engagement at and across ongoing common experience milestones to support critical business decisions. By regularly and systematically collecting the voice of its employees, organizations can ensure employees feel heard, and that their needs are elevated by key stakeholders.
The VoE solution includes four employee milestone pre-defined templates:
Through the analysis of pulse responses, companies can quickly identify key opportunities to improve workforce experience and retention. The VoE solution dashboard displays activity results, such as average employee satisfaction scores, making it easy to stay on top of employee sentiment in real-time.
Vision Critical's Summer 2020 release provides new ways to collect broad customer feedback and deep insights. The company's latest release includes enhancements to Touchpoint with web pop-ups, so brands can interact with their customers and broader targets via their digital properties. They can also segment their target audiences using configurable logic to provide tailored calls to action based on individual survey responses.
Sparq enhancements help create a better experience for digital insight community members while increasing administrative efficiency with new features such as:
"In today's world, you can't get away with just listening to your customers and employees, you have to act quickly once you learn their needs and attitudes, Our new NPS Accelerator enables brands to do just that — collect feedback and then close the loop for meaningful impact," said Riaz Raihan, Vision Critical's President of Products. "Vision Critical's latest evolutionary step helps global brands manage, monitor, and optimize experiences AND unlock meaningful insights. We call this The Power of '&'."
Vision Critical says it is on an aggressive growth path with focus on customer experience. Starting in 2020 with a new executive leadership team on board, the company continues to make more moves as it transforms into a value-based CXM leader.
About Vision Critical
Vision Critical is a continuous customer insights solution provider that enables organizations to drive better business outcomes while ensuring world-class customer journeys. By combining deep insight with broad feedback, Vision Critical empowers some of the most powerful brands in the world to improve customer experience. Over 750 leading brands including BuzzFeed, LinkedIn, and VMware are building better products and fostering customer loyalty with Vision Critical. To learn more about Vision Critical, follow us on LinkedIn, Facebook, and Twitter, or visit us at www.visioncritical.com
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Alida (formerly Vision Critical)
Vancouver, BC (InfoTech)
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