Paystone Announces Acquisition of Vancouver-based NiceJob, a Provider of Reputation Marketing Software for Service BusinessesMonday, October 18, 2021
Some of the Paystone team members meeting the NiceJob team out in Vancouver (Photo: Business Wire)
Armstrong, BC, October 18, 2021--(T-Net)--Paystone has announced the acquisition of Vancouver-based NiceJob, an award-winning North American reputation marketing platform for service businesses.
This marks Paystone's fifth business acquisition over the last two years. These acquisitions not only advance Paystone's rapid increase in market share, but also are pivotal in accelerating Paystone's goal of building a category-defining platform that helps local businesses win more customers.
"Winning new customers is the biggest challenge most businesses have," explains Tarique Al-Ansari, CEO of Paystone. "We're solving this problem by giving companies the insights and tools they need to turn their customers into vocal advocates. Our vision is to create a unified platform that drives massive customer growth for service businesses. The acquisition of NiceJob brings us one step closer to achieving that goal."
Year-over-year, NiceJob has grown revenues by over 150%. Following NiceJob's acquisition, Paystone now boasts over 30,000 business clients that process over $10B in bankcard volume collectively.
The addition of NiceJob supplements Paystone's expansive partner network of hundreds of partners and integrations. Furthermore, the acquisition provides new products and technologies that will deliver increased benefits to partners and customers.
NiceJob founder and CEO, Lars Kristensen
With the acquisition of NiceJob, Paystone has appointed NiceJob's founder and CEO, Lars Kristensen, as Paystone's Chief Product Officer. In his new role, Kristensen will be leading the combined product and technology team responsible for fulfilling the company's mission of achieving customer-driven growth.
"Businesses that invest in creating great customer experiences grow faster and profit more than those that don't," explains Kristensen. "Our platform makes it easy for companies to know how to provide better experiences to their customers, and then motivate their happy customers to share their experiences with others. This creates rapid customer growth at a fraction of the cost of traditional paid marketing channels. And perhaps most importantly, it improves the lives of their customers."
Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. The fintech company employs over 150 employees and serves as the technology partner of choice for hundreds of partners across North America.
Founded in Vancouver BC in 2017, NiceJob has quickly grown to become the North American market leader for small and medium-sized businesses looking to engage in reputation marketing. NiceJob was featured on the 2019 "Ready to Rocket" List, as well as being named the Fall 2021 High Performer by G2 Crowd. NiceJob presently helps thousands of businesses around the world with software products that make it easy to get more reviews, create automated social media marketing campaigns, and launch websites that increase traffic and sales.
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