Today's News

Burnaby, BC, February 25, 2022--(T-Net)--Traction on Demand announced this morning that it has signed a definitive agreement to be acquired by partner and global leader in CRM, Salesforce.

With more than 14 years of experience building solutions on the Salesforce Platform, Traction on Demand is a leading dedicated Salesforce consulting and application development firm delivering cross-platform strategies and solutions.

In addition to headquarters in Canada, Traction on Demand has a presence in Australia, New Zealand, India and the U.S.

Greg Malpass, Founder & CEO, Traction on Demand

With Traction on Demand, Salesforce will be able to better provide customers, across all industries, with products and solutions that meet their specific needs, from financial services to communications and across clouds.

"Together with Salesforce, and our deep commitment to our industry strategy, customers can go digital faster and transform their industry" said the company in its announcement.

Traction on Demand will become part of Salesforce Professional Services, which along with Salesforce partners, helps customers accelerate their time to value with the Salesforce Customer 360 platform and build their path to long-term success in this all-digital world.

The company said it will have more exciting news to share when the acquisition closes. For now, nothing is changing and it's reportedly business as usual.

After the transaction closes, the company says it will share more about the product roadmap and what it means for Traction on Demand and Salesforce.

"This marks an incredible milestone in the Traction on Demand journey and we'd like to thank you, our valued community, for all your support and partnership" stated the company in its release.

About Traction on Demand

Traction on Demand is North America's largest dedicated Salesforce consulting and application development firm delivering cross-platform solutions and standalone SaaS products. Traction on Demand provides services to support the design, development, implementation and integration of technology and process across commercial and nonprofit organizations. Unlike traditional system integrators, Traction on Demand's mission is to develop and grow the Salesforce ecosystem by empowering people and enabling organizations. Traction on Demand is a proud B Corp.

About Salesforce

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