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Vancouver-based Ecommerce Company KITS Announces New Monthly Record, With Over 31,000 Pairs of Eyeglasses Manufactured and Delivered in May 2022
Wednesday, June 22, 2022Company Profile | Follow Company
Vancouver, BC, June 22, 2022--(T-Net)--Kits Eyecare Ltd. (TSX: KITS ) announced that it has manufactured and delivered more than 31,000 pairs of eyeglasses in May 2022.
This represents a new monthly record for KITS and is more than double the 15,000 pairs of eyeglasses that were manufactured and delivered in May 2021.
Approximately 30% of revenue from frames delivered in May 2022 came from returning customers.
KITS says it continues to maintain category leading customer retention rates, and their retention performance continues to improve over time as customers we acquired in previous periods are returning and reordering.
The company achieved Net Promotor Scores of 80+ in May, which helped word-of-mouth and social referral become their largest and fastest growing channel for new customers. As a result, marketing spend declined month-over-month while revenue and volume increased significantly.
Roger Hardy, CEO, Kits Eyecare
"We are excited to reach the 1,000 pairs of glasses per day milestone in May" said Roger Hardy, KITS co-founder and CEO. "To reach this level while reducing marketing spend on eyeglasses month-over-month is a further testament to the power of word of mouth, and customer satisfaction with our offering. Net Promoter Scores in the optical category are consistently below 30. Achieving an NPS of over 80 on our KITS eyeglasses continues to validate that our direct channel delivers the most efficient and satisfying experience for customers and inspires them to rave about the experience to others. This is evident in the thousands of comments we see from customers online and through social sharing, a key driver of our success."
Joseph Thompson, COO, Kits Eyecare
Since launch, KITS has manufactured and delivered over 350,000 pairs of eyeglasses. KITS maintains category leading value to customers by manufacturing eyeglasses in our onshore, automated optical lab in Vancouver, and by avoiding expansion into costly retail locations.
"We are thrilled to achieve these results without requiring hundreds of brick-and-mortar retail locations," said Joseph Thompson, KITS co-founder and COO. "The KITS online-focused business model allows us to pass on these savings to our customers. Thank you to our KITS customers who continue to spread the word on the value and convenience of the KITS experience."
In August 2022 the company will announce their Q2 results. Final numbers could vary. KITS Eyeglasses orders delivered represent only one measure of the company's financial performance and should not be relied on as an indicator of quarterly financial results, which depend on a variety of factors, including the cost of sales, and foreign exchange movements.
Forward-Looking Statements This press release contains forward-looking statements, including statements relating to the execution of our proposed strategy, our operating performance and prospects on the business. These forward-looking statements generally can be identified by the use of words such as "intend," "believe," "could," "continue," "expect," "estimate," "forecast," "may," "potential," "project," "plan," "would," "will," and other words of similar meaning. Each forward-looking statement contained in this press release is subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statement. [ MORE ] |
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