Startup Company Blossom Social Joins Google for Startups Accelerator: Women Founders Program (Class of 2022)Thursday, August 25, 2022
Vancouver, BC, August 25, 2022--(T-Net)--Google announced today 12 startups in its Women Founders Class of 2022 in its Google for Startups Accelerator, including Blossom Social from Vancouver.
The Google for Startups Accelerator: Women Founders is a 10-week intensive program that brings the best of Google's programs, products, people and technology to women-led tech startups across North America.
Blossom Social is a Vancouver-based start-up building Canada's first "social brokerage", combining mobile-first stock trading with a social community for investors.
On Blossom, users can see the portfolios and trades of friends and top investors and discover new investment ideas and insights - empowering people to not only make trades but learn from and discuss investments with the community.
The company is developing an online community of Canadian investors to share portfolios, trades and insights, all verified by real data from their linked brokerage accounts (and soon users will also be able to execute trades directly on their app).
Users can discover new stocks & insights from the verified portfolios and trades of top investors and friends, and get real-time notifications when their friends and favorite investors make trades.
About Blossom Social
Blossom is a Vancouver-based start-up building Canada's first social brokerage. Join a community of Canadian investors to share portfolios, trades and insights, all verified by real data from their linked brokerage accounts. Soon, you'll be able to execute trades directly on the Blossom app!
About Google for Startups Accelerator: Women Founders
The Google for Startups Accelerator: Women Founders is a 10-week intensive program that brings the best of Google's programs, products, people and technology to women-led tech startups across North America. Startups from our cohorts receive technical mentorship from Google experts along with deep dives and workshops focused on product design, customer acquisition and leadership development for founders. The accelerator also focuses on nontechnical programming for founders that addresses some of the unique barriers faced by women in the startup ecosystem.
Since launching the Women Founders accelerator in 2020, the program has supported 24 women-led startups across North America, who have collectively raised $61.7M USD since graduating from their cohort. We are excited to welcome 12 new women-led businesses to our Google for Startups Accelerator community and can't wait to get started with them this fall.
Additional Details and Rationale on the Program
Gender bias and systemic discrimination create barries to entry for women in business. In the startup ecosystem, women founders are less likely to receive financing than men, despite some startups ultimately delivering higher revenue compared to male-led startups.
In fact, a recent report found that women tech entrepreneurs travel longer routes from startup to scale-up, with women delivering more funding pitches than men and taking longer to raise Series A financing.
Despite these challenges, women leaders across North America continue to build successful startups. Businesses like Knix, Mejuri and Clearco, are just a few examples of women-led companies in Canada who have faced these challenges head on, and overcame barriers to success.
As part of our continued commitment to create a more inclusive startup ecosystem in North America, we put a call out for women-led startups to apply for our third Google for Startups Accelerator: Women Founders program. The accelerator provides women founders with technical support and mentorship opportunities to help grow their business.
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