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As part of BBTV's expansive Content Management solutions, BBTV will provide the Harlem Globetrotters with Rights Management, Channel Management and Content Development solutions across multiple platforms including YouTube and Facebook

Vancouver, BC, September 9, 2022--(T-Net)--BBTV Holdings Inc. (TSX: BBTV, OTCQX: BBTVF), a leading creator monetization company, today announced it has entered into an agreement to provide comprehensive Content Management solutions to the World Famous Harlem Globetrotters, the originators of basketball style.

As part of BBTV's expansive Content Management solutions, BBTV will provide the Harlem Globetrotters with Rights Management, Channel Management and Content Development solutions across multiple platforms including YouTube and Facebook.

The Harlem Globetrotters have an extensive library of premiere content as a beloved staple of basketball entertainment worldwide.

Content Management is a key and growing component of BBTV's Plus Solutions and continues to represent one of the Company's key growth areas and highest gross margins.

Lewis Ball, Chief Strategy Officer, BBTV

"The Harlem Globetrotters are truly iconic in the world of basketball, instilling in a global community of fans a true love for the game. That kind of inspiration is one of the keys to building and expanding a strong community for the digital generation," commented Lewis Ball, Chief Strategy Officer, BBTV.

"We've seen first-hand how powerful sports fandom can be for Millennials and Gen Z across digital platforms, and we couldn't be more excited to harness that power for the Globetrotters. Working on a comprehensive basis really enables us to exercise the full power of our Content Management solutions, from Rights and Channel Management to Content Development. These solutions truly combine to be more than the sum of their parts, as they work together hand-in-hand to build a community that extends well-beyond any individual platform."

For over 95 years, the Harlem Globetrotters have been committed to spreading joy through their artful athleticism and unparalleled basketball skill. With 13 Globetrotters currently inducted into the Naismith Memorial Basketball Hall of Fame, fans around the world have witnessed the team's finesse on the court, ankle-breaking moves, jaw-dropping swag, and rim-rattling dunks. They have showcased their iconic brand of basketball in over 124 countries and territories across six continents since 1926. The Harlem Globetrotters will celebrate their upcoming centennial in 2026.

"The Harlem Globetrotters are an iconic global brand that holds a special place in the hearts of fans worldwide. BBTV is the right partner for us as we continue to build our digital presence and grow our legacy with new generations to come," said Keith Dawkins, President of Harlem Globetrotters and Herschend Entertainment Studios.

About BBTV

BBTV is a global media and technology company headquartered in Vancouver, Canada. The Company's mission is to help content creators become more successful. With creators ranging from individuals to global media brands, BBTV provides comprehensive, end-to-end Solutions to increase viewership and drive revenue powered by its innovative technology, while allowing creators to focus on their core competency - content creation. In December 2021, BBTV had the fourth most unique monthly viewers among digital platforms with more than 600 million globally, who consumed more than 35 billion minutes of video content [1]. (www.bbtv.com )

The World-Famous Harlem Globetrotters

THE originators of basketball style, captured by dynamic athletes with unmatched skills and influencers of today's game. The team has showcased their iconic brand of basketball in over 124 countries and territories across six continents since 1926. Proud inductees into the Naismith Memorial Basketball Hall of Fame, their mission continues to advance the game of basketball and deliver exciting and interactive entertainment to the world.

If you have ever seen a jump shot, slam dunk or a half-court hook shot, you have witnessed the creative moves made famous by the Globetrotters. The Harlem Globetrotters International, Inc. is a subsidiary of Herschend Enterprises, the largest family-owned themed entertainment company in the U.S.

[1] Calculations and classifications made by BBTV based on data from Comscore's "Top 12 Countries = December 2021 comScore Video Metrix Media Trend - Multi-Platform - Top 100 Video Properties Report"; Top 12 countries represent ~50% of world's digital population.