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Vancouver-based Wishpond Launches Braxy.io – an A.I. powered Google Ads Solution
Tuesday, January 24, 2023Company Profile | Follow Company
Vancouver, BC, January 24, 2023--(T-Net)--Wishpond Technologies Ltd. (TSXV: WISH), a provider of marketing-focused online business solutions, announced that its wholly-owned subsidiary, Brax.io, has launched Braxy, a new and easy to use AI-powered advertising solution for businesses.
Braxy's AI powered platform automatically creates and optimizes campaigns to allow businesses to attract more customers in less time. Businesses can use Braxy to create ads that target a more precise customer profile that purchases their products and services.
The Company said in a release that it believes that using the Braxy platform will allow businesses to achieve significantly better results compared to managing Google ads on their own, and at a fraction of the cost of hiring a full-service agency.
"We are very excited to launch Braxy," said Kevin Ho, General Manager of the Brax.io division of Wishpond. "Small businesses have long been underserved by the best digital marketing solutions and ad placement strategies. Braxy changes that by providing a simple, effective, and affordable online ad solution to get businesses started even with small ad budgets."
For small and medium sized businesses, often their only choice is either to learn how to advertise themselves by spending hours navigating a complicated Google interface or pay an expensive agency to do it for them. Braxy solves this problem by simplifying the setup process, allowing businesses to get set up in as little as 10 minutes, for the cost of an affordable software subscription.
Braxy's AI works to define better targeting, choose new keywords/negative keywords, set schedules, and launch new ads. All of this is visible from a dashboard that displays the number of calls, views, and conversions in real-time.
The Company says it believes that Braxy can deliver click-through rates ("CTR") of as high as 8% compared to industry averages of about 2%.
Ali Tajskandar, CEO, Wishpond Technologies
"The launch of Braxy is a significant milestone for Wishpond as it represents an important new product introduction from a Wishpond acquisition," said Ali Tajskandar, CEO and Founder of Wishpond. "This launch also further validates our M&A strategy and serves as another indicator for the success of our tuck-in acquisitions. Furthermore, we are very happy with the Brax team and look forward to seeing their continued success as we grow the business."
Wishpond will begin cross-selling Braxy to its current base of more than 4,000 customers and believes that its customers can deploy this solution along with other Wishpond online marketing solutions to increase their conversions and sales. To learn more about Braxy, visit www.braxy.io.
About Wishpond Technologies Ltd.
Based out of Vancouver, British Columbia, Wishpond is a provider of marketing-focused online business solutions. Wishpond's vision is to become the leading provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company offers an "all-in-one" marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities on one integrated platform.
Wishpond replaces disparate marketing solutions with an easy-to-use product, for a fraction of the cost. Wishpond serves over 4,000 customers who are primarily small and medium-sized businesses (SMBs) in a wide variety of industries. The Company has developed cutting-edge marketing technology solutions and continues to add new features and applications with great velocity.
The Company employs a Software-as-a-Service (SaaS) business model where substantially all the Company's revenue is subscription-based recurring revenue which provides excellent revenue predictability and cash flow visibility. Wishpond is listed on the TSX Venture Exchange under the ticker "WISH", and on the OTCQX Best Market under the ticker "WPNDF". For further information, visit: www.wishpond.com.
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Cautionary Disclaimers This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction. Any securities referred to herein have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, and may not be offered or sold in the United States or to a U.S. Person absent registration or an applicable exemption from the registration requirements of the United States Securities Act of 1933, as amended, and applicable state securities laws. Forward-Looking Statements Statements that are not reported financial results or other historical information are forward-looking statements or forward-looking information within the meaning of applicable securities laws (collectively, "forward-looking statements"). This press release includes forward-looking statements regarding the Company, its subsidiaries and the industries in which they operate, including statements about, among other things, expectations, beliefs, plans, future operations, origination of additional targets in which the Company may hold an interest and acquisition opportunities for the Company, business and acquisition strategies, opportunities, objectives, prospects, assumptions, including those related to trends and prospects, and future events and performance. Sentences and phrases containing or modified by words such as "anticipate", "plan", "continue", "estimate", "intend", "expect", "may", "will", "project", "predict", "potential", "targets", "projects", "is designed to", "strategy", "should", "believe", "contemplate" and similar expressions, and the negative of such expressions, are not historical facts and are intended to identify forward-looking statements. Readers are cautioned to not place undue reliance on forward-looking statements. [ MORE ] |
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