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KITS Eyecare Expands Manufacturing Capacity of Digital Progressive Eyeglasses by 50%
Thursday, October 12, 2023Company Profile | Follow Company
Additional Capacity Added to Meet an Increase in Demand for Specialty Lenses; Expected to be Fully Operational by End of Q4 2023
Vancouver, BC, October 12, 2023--(T-Net)--Kits Eyecare Ltd. (TSX: KITS), a leading vertically integrated eyecare provider, today announced an expansion of its specialty lens manufacturing line with the addition of new, state-of-the-art equipment that the Company expects will expand its manufacturing capacity for digital progressive glasses and prescription sunglasses by an additional 50%.
The expanded capacity is expected to be fully operational by the end of Q4 2023.
Roger Hardy, CEO, Kits Eyecare
"We are excited to add fuel to the growth of our digital progressives and specialty lens business, which has historically made up approximately 40% of the dollar volume in the eyecare category," said Roger Hardy, co-founder and CEO of KITS. "As we grow, we are changing the value proposition for digital progressive customers across North America. Our KITS digital progressive eyeglasses are priced at under $200, including handmade frames and precision lenses, compared to similar products costing over $800 in market."
The KITS onshore manufacturing facility is one of the biggest, most automated optical labs in North America. The KITS optical lab can manufacture prescription eyeglasses and digital progressive eyeglasses in one business day and quickly deliver them to customers throughout North America. There are over 1,000 styles to choose from, including KITS brand, Tom Ford, Ray Ban and many others.
KITS management forecasts this manufacturing expansion is not expected to affect the Company's cash balance.
About KITS
KITS makes eyecare easy. KITS is a leading vertically integrated digital eyecare brand providing eyewear for eyes everywhere. We offer customers access to a vast selection of contact lenses and eyeglasses, including our own exclusive KITS designed products, as well as a robust suite of online vision tools.
Our efficient digital platform, backed by our industry-leading manufacturing and designs, removes intermediaries, and enables us to offer great prices and deliver made to order personalized products with incredible care and accuracy. We are creating disruption in the industry by constantly pursuing cutting-edge technologies to enable the best customer experience, including online eyewear fitting tools, and virtual try-on for glasses.
We strive to delight our customers with our competitive prices, a convenient digital shopping experience, fast and reliable delivery options, and an unrelenting focus on earning our customers' lifelong trust.
Forward-Looking Statements This press release contains forward-looking statements, including statements relating to the execution of our proposed strategy, our operating performance and prospects on the business. These forward-looking statements generally can be identified by the use of words such as "intend," "believe," "could," "continue," "expect," "estimate," "forecast," "may," "potential," "project," "plan," "would," "will," and other words of similar meaning. Each forward-looking statement contained in this press release is subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statement. [ MORE ] |
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