BBTV Provides Corporate Update on its Content Management Business and Outlines New 'Operational Alignment' (to Maximize Higher Margin Growth)

Friday, March 31, 2023

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-Several New Enterprise Clients Signed, Including Largest Ever
-Re-Aligning Operations To Focus On Growing High Margin Lines of Business
-Optimizing Costs to Accelerate Path to Profitability

Vancouver, BC, March 31, 2023--(T-Net)--BBTV Holdings Inc. (TSX: BBTV), a leading 'creator monetization' company, today announced it is aligning operations to further focus on Content Management and Direct Advertising Sales with the objective to maximize higher margin revenue growth as it says it continues to drive towards profitability.

With a strong pipeline, growth in higher margin enterprise Content Management revenue continues to accelerate, according to the company.

Recently, BBTV says it signed major contracts with a top multinational entertainment and record label conglomerate, as well as a major global entertainment company. The multinational entertainment and record label conglomerate is the largest Content Management client in BBTV's nearly 18 year history.

Following the signings of Combate Global, The Harlem Globetrotters, and Wondery in Q4 2022, these contracts add to BBTV's lineup of enterprise media clients utilizing BBTV's Content Management solutions. Other clients include the NBA, Sony Pictures, Paramount Global, and PBS among others.

For each of these new signings, BBTV is providing a diversity of its comprehensive Content Management solutions, which include Rights Management, Channel Management and Content Development. Content Management delivers 3 to 4 times higher gross margins than the Company's Base Solutions and is the primary revenue stream for Plus Solutions.

Lewis Ball, Chief Strategy Officer (BBTV), BBTV

"As more consumers shift to digital content in 2023, more media companies and brands are looking for ways to grow and monetize otherwise inaccessible communities online," comments Lewis Ball, Chief Strategy Officer, BBTV.

"These latest major signings illustrate the growing acceptance of BBTV's comprehensive enterprise solutions, and validate the investments that we have made in this line of business over the past several years and that we plan to continue to make."

KB Brinkley, Chief Financial Officer, BBTV

"We are aligning our operations and talent to capitalize on emerging opportunities in our high growth, high margin lines of businesses" said KB Brinkley, Chief Financial Officer, BBTV. "With continued focus and further recent cost optimization, which was in addition to the 14% reduction in headcount announced in June of last year, we expect to accelerate our path to profitability with high margin revenue expansion."

As BBTV continues to see strong growth in its Content Management business, YouTube has also recently begun sharing revenue with creators for YouTube Shorts as of February 1, 2023, enabling monetization for an additional portion of the Company's monthly Base Solutions viewership.

About BBTV

BBTV is a global media and technology company headquartered in Vancouver, Canada. The Company's mission is to help content creators become more successful.

With creators ranging from individuals to global media brands, BBTV provides comprehensive, end-to-end Solutions to increase viewership and drive revenue powered by its innovative technology, while allowing creators to focus on their core competency - content creation.

In December 2022, BBTV had the fourth most unique monthly viewers among digital platforms with more than 600 million globally, who consumed more than 35 billion minutes of video content [1]. (www.bbtv.com)

[1] Calculations and classifications made by BBTV based on data from Comscore's "Top 12 Countries = December 2021 comScore Video Metrix Media Trend - Multi-Platform - Top 100 Video Properties Report"; Top 12 countries represent ~50% of world's digital population.

Links to SEDAR filings, conference call recordings and press releases are available on the investor website at: https://investors.bbtv.com/

Forward-Looking Statements

This press release contains "forward-looking information" and "forward-looking statements" within the meaning of applicable securities laws (collectively, "forward-looking information") which reflects the Company's current expectations regarding future events, including that Ehab Samy's perspective on innovation can help propel the Company's vision to advance the world by helping content creators become more successful, and define the culture of today and tomorrow; the Company is building solutions for a massive and evolving landscape which is exactly the kind of opportunity that brings the most out of the skilled developers and engineers that work at BBTV; there's so much room to innovate and drive success for creators while powering growth for the business; and that Mr. Samy's appointment is effective January 1st. [ MORE ]

Forward-Looking Statements

Forward-looking information is necessarily based on a number of estimates and assumptions that we considered appropriate and reasonable as of the date such information is given, including but not limited to our assumptions that our industry will continue to experience positive changes, growth and trends; the Company will continue to have timely access to needed capital, and will continue to grow its creator base; the Company's technology will continue to perform and be expanded; and the Company will be able to continue to adopt new and widely accepted Solutions.

Forward-looking information is subject to known and unknown risks, uncertainties, and other factors, many of which are beyond the Company's control, that may cause actual results, performance or achievements to be materially different from those expressed or implied by such forward-looking information, including but not limited to the risk that our assumptions on which our forward-looking information is based may not be accurate or be realized; the effect of competition; the risk of changes in government regulation which may be adverse to the Company's business; the Company's significant reliance on its relationship with one digital platform; the risk that Mr. Samy may not take up his appointment on January 1st or at all; litigation risk; that the Company has a history of losses and negative cash flow; and the impact of the continuing COVID-19 pandemic; as well as the factors discussed under "Risk Factors" in the final prospectus of the Company dated October 22, 2020, and in its Annual Information Form dated March 28, 2021 filed on sedar at www.sedar.com and in the Company's other filings with the Canadian securities regulatory authorities at www.sedar.com. The Company does not undertake any obligation to update any forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

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Company Snapshot

BBTV

Vancouver (New Media)
400 Employees In BC (400 Total)
Founded: 2005

BBTV is an innovative media and technology company that drives success for online video creators by leveraging its premium media brands, proprietary technology, and massive online reach.

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