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Hootsuite Announces Launch of AI-Powered Content Generator, OwlyWriter AI
Thursday, April 20, 2023Company Profile | Follow Company
Hootsuite reinforces its commitment to helping customers overcome day-to-day creative block on social with latest AI-powered content creation tool — OwlyWriter AI
Vancouver, BC, April 20, 2023--(T-Net)--Hootsuite, a leader in the social media management space, announced today the launch of an AI-powered content generator, OwlyWriter AI.
OwlyWriter AI is a clear, step-by-step tool that requires very little information to generate post ideas and captions that are tailored to social.
This content creation tool provides social marketers the opportunity to automate content creation tasks that will help simplify writing processes, spark innovation and inspiration, save time and boost efficiency in workflows.
Natalia Williams, Chief Product Officer, Hootsuite
"When we asked our customers the biggest challenge they face as social media managers, nearly one-third of them told us it was 'difficulty coming up with content ideas'," said Natalia Williams, Chief Product Officer, Hootsuite. "With our customers at the heart of our product experience, we set out to design a tool that would make social-first content creation seriously easy, and help our customers break away from the 'sea of content sameness' on social, all at once."
Hootsuite's AI-powered content generator, OwlyWriter AI, leverages Generative Pre-trained Transformer technology (GPT) and prompt engineering to help make content creation simpler for its customers — all while eliminating the feeling of staring at a blank canvas.
To get social creative juices flowing, this AI-powered content tool will help inspire social content ideas, generate brand-new formula-driven copy, turn web content into social posts, and rewrite top-performing posts with just a few simple prompts.
Here are the five ways OwlyWriter AI can help generate content for social use cases:
Hootsuite is launching OwlyWriter AI as an open beta to its customers free of cost, for a limited time, to collect valuable feedback that will inform OwlyWriter AI's continued innovation. These insights will help deliver more tailored improvements to the content tool as Hootsuite works to embed OwlyWriter AI throughout its entire product experience and content creation workflows for customers.
"We're committed to continue building OwlyWriter AI's powerful end-to-end social publishing capabilities into the multiple touchpoints where our customers struggle to come up with content ideas, create engaging posts and populate blank social content calendars. That is the future of OwlyWriter AI." added Williams.
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