Later and Mavrck to Operate as Singular Brand Named Later Following Their April 2022 Business CombinationMonday, January 22, 2024
The two industry-leading tech companies will now operate as a singular brand, named Later, with a shared mission to build the world's first Social Revenue Platform.
Vancouver, BC, January 22, 2024--(T-Net)--Almost two years ago in April 2022, Mavrck, a leading influencer marketing platform for enterprise consumer brands based out of Boston, announced it would join forces with Vancouver-based Later, a leading social media marketing and commerce platform for small business owners and creators.
The combination was funded with a $135 million strategic investment by global growth equity investor Summit Partners and represented a follow-on to the firm's December 2021 $120 million investment in Mavrck.
Now Later and Mavrck have announced that they will officially become one brand under the name of Later, with a new logo and mission.
Under the united banner of Later, the combined companies three flagship products are:
"Together, we now serve more than eight million users and enterprise clients," said Lyle Stevens, CEO, Later. "The two companies are united by a shared passion to enable people to make a living with their creativity through our first-ever Social Revenue Platform."
The unified platform is actively in development with a vision to seamlessly integrate the finest features of social media management, influencer marketing, and link in bio tools onto a singular platform. This all-in-one destination aims to empower brands, marketers, and creators to effortlessly reach new audiences, drive engagement, and generate predictable ROI.
"Innovation is core to our ethos and our team is committed to pioneering the next wave of solutions in the social marketing era. As we unify our product lines, we'll release a series of new integrated experiences, tools, and services that maximize how brands and influencers drive predictable performance through social," said Justin Withers, Chief Product Officer, Later.
As part of the brand unification, Later also unveiled new branding.
"Our rebrand is more than a visual change; it reaffirms our dedication to nurturing and empowering our community and customers," said Sarah Bugeja, VP of Marketing, Later. "We aim for Later to be your success partner, providing innovative solutions for marketers and creators to achieve their social marketing and revenue goals effectively."
Now unified under the Later banner, all employees will continue to operate remotely and from hub cities in Boston, MA, Toronto, ON, and Vancouver, BC.
"Uniting under the Later brand gives us a clear focus on delivering value to our customers and the creators we collaborate with. We're thrilled to collaboratively shape the future of social media marketing with them," added Lyle Stevens, CEO, Later.
To learn more about Later, go to www.later.com
Later is the world's first Social Revenue Platform.
With over 8M users and enterprise clients, Later helps marketers create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
As a trusted partner and go-to resource for social media advice, Later will help you create an engaged community for reliable performance and repeatable growth.
Learn more: later.com
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