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QuickMobile Introduces Industry's First Mobile Event App with Apple Watch Integration
Friday, July 31, 2015Company Profile | Follow Company
Vancouver, BC, July 31, 2015--(T-Net)--QuickMobile, a global leader in mobile enterprise meeting and event apps, recently announced the launch of the industry's first mobile event app with Apple Watch integration, developed for the recent 2015 Corporate Event Marketing Association (CEMA) Annual Summit.
The app allows attendees to personalize their schedules, network with other attendees and sponsors, share their experiences through integrated social media channels and compete against peers in a friendly gamification feature. In addition, for the first time at a meeting industry event, conference attendees were able to review their personal schedules on Apple Watch, as well as receive alerts and notifications from event organizers.
“Our members come to the CEMA Summit to push the envelope, explore new possibilities, and learn how to up their game,” said Kimberley Gishler, President and CEO of CEMA. “When QuickMobile showed us how the Apple Watch can directly impact the attendee experience at meetings and events without a lot of effort, we knew we had a unique opportunity on our hands. Smart watch integration supports our commitment to hosting more personalized and engaging events, creating micro-mobile moments by presenting contextual information that is fully focused on the individual.”
The integration between the mobile event app and Apple Watch was deliberately focused on the hyper-personal experience the device offers, according to the company. It integrated the app's main scheduling features, only alerting users to the information that is immediately valuable to them. The content in the CEMA Apple Watch app updated in real-time when users added, deleted or edited their event schedule on their phones.
The CEMA Apple Watch app includes two views: a Glance view and the Schedule view.
“Throughout the meeting and event industry there is a greater focus on personalization and using technology to transform engagement. What better event to demonstrate the capabilities of an integrated Apple Watch app than CEMA Summit,” said Craig Brennan, CEO of QuickMobile. “Apple Watch is a hyper-personal device with great potential once the full SDK is released in the fall of 2015. With that in mind, everything that we have done and will do in the future with the Apple Watch and other smart watches will be evaluated on three key questions: ‘Is it personal?', ‘Is it timely?', and ‘Is it valuable to the user?'”
Brennan added, “We are just scratching the surface with the CEMA integration, and we couldn't be more excited for the future of the platform for our customers around the world. This Apple Watch integration is a first for the industry. QuickMobile is a company of firsts with a history of changing meetings and events with new, innovative mobile event technology.”
QuickMobile has produced Apple Watch & You: The Event Planner's Guide to the New and Hyper-Personal Attendee Experience to help meeting industry professionals understand how the Apple Watch can enhance their next meeting or event and mobile event app. The free guide is available for download on QuickMobile.com.
About QuickMobile
QuickMobile is transforming meetings and events with mobile apps that engage and delight audiences. QuickMobile's event app platform creates an always-on communication channel that allows event owners to increase attendee participation, build loyalty and generate revenue through richer experiences. By fully leveraging the capabilities of QuickMobile's mobile and social solutions, customers can extend events into yearlong conversations and build lasting relationships with their audiences. QuickMobile's head office is located in Vancouver, Canada.
For more information: quickmobile.com/company
Media Contacts for QuickMobile
Kevin Wilson
513-898-1008
kevin@crossborderpr.com
Susie Reeves
650-520-1005
susie@crossborderpr.com