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FundRazr Exits Stealth Mode - Releases CFaaST (Crowdfunding as a Service)
Friday, August 16, 2013Company Profile | Follow Company
Vancouver, BC, August 16, 2013--(T-Net)--FundRazr announced that it has moved from stealth mode with the introduction of CFaaST, (Crowdfunding as a Service Technology), the ability for customers to run a fully functional crowdfunding service on their own branded site, Powered by FundRazr.
At the "Entrepreneurs in a Global Marketplace" session at the recent GROW conference in Vancouver, CEO Daryl Hatton explained, “We think the primary focus should be on the customer brand and the funding they are enabling. We've introduced a lightning-fast SaaS solution to plug, play and fund for brands with massive online customer bases in need of personal or project funding.”
The panel discussed the challenges of global expansion and a shared insight was a hyperlocal focus on the customer in each market. A platform model that adapts to localization and local partners and taps existing community is a recipe for success.
According to the company, 2013 has been good to FundRazr with over $31 Million raised in 18 countries and awards including 2013 TIA Most Promising Startup and as a winner of the Global Adventure competition sponsored by UK Trade & Investment.
The company indicated in its press release that the industry-leading social network integration for Facebook, Google + and Twitter baked into the platform helps ensure much greater social visibility than simple social sharing and as a result, more funding.
“Currently, people in need of funding visit a multitude of crowdfunding sites. The next meaningful evolution will be not yet another niche platform but a movement powering major online brands and websites globally to create funding and engagement directly on their websites for their customers", Hatton commented.
He added, “the numerous benefits for partner brands include the brand halo of public good enabled, new content, repeat traffic and heightened community and loyalty. Plus partner campaigns will also receive bonus visibility on FundRazr.com.”
FundRazr was originally founded in 2008 by Daryl Hatton (who has founded multiple start-ups and helped grow one of them to a very successful IPO on NASDAQ in December 1999 according to his LinkedIn profile). The company originally offered a FaceBook app that users could put on FaceBook pages to raise money and then migrated to a full crowdfunding site, and is now raising approximately $2 million per month for its users ($30 million+ total raised to date).
A good video on FundRazr, its background, and plans - can be viewed above.
About FundRazr:
FundRazr is the easiest, most effective crowdfunding platform in the galaxy. Bringing new fundraising powers on earth and off, Vancouver based FundRazr is the CFaaST solution for reaching a universal adience and funding just about anything. Our deep social integration enables customer campaigns to rise above the noise on Facebook, Twitter, Google + and email and securely collect payments via PayPal. More than 40,000 customers in 18 countries have raised millions for projects, passions and causes they care about.
FundRazr. Crowdfund Anything. Anywhere. More information can be found at http://blog.fundrazr.com/
Contact:
Bret Conkin, CMO
Elizabeth George
press@fundrazr.com