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SendtoNews Developing New STN High Viewability Player
Thursday, December 22, 2016Company Profile | Follow Company
Victoria, BC, December 22, 2016--(T-Net)--Viewability is a common term in the digital advertising world. It's becoming a primary focus of advertisers and should be of key concern to publishers. In the digital video sphere, the leading governing body in advertising (IAB) says that for an impression to be viewable, 50% of its pixels must be in view for at least 2 seconds.
These measurements are now industry standard which has made viewability a top of priority for digital advertisers.
There are several tactics a publisher can take to improve their viewability. STN recommends consistent and habitual placement, combined with premium above the fold positioning. However, the industry is now seeing KPI's for 70%, 80% and even 100% viewability. Combined with habitual user scrolling, it becomes increasingly important for publishers to meet these requirements and benefit from the high CPMs they offer.
source: chartbeat
To help publishers increase viewability and significantly improve revenue, SendtoNews is in the final stages of developing it's High Viewability Player. The STN HV Player begins as high placement video content, and then transitions and follows the user while they scroll through the content. Viewability is drastically improved as the player remains on screen through the full user experience letting publishers take advantage of the high CPM's that STN provides for viewability focused campaigns.
To improve your CPM's further, the High Viewability Player can be set with to auto-play,which yields significantly more impressions than play-on-view or click-to-play engagement. More impressions and higher CPMs translate to a marked increase in revenue for SendtoNews publishing partners
HV or "sticky" players are used by CNN, The Daily Mail and New York Daily News.
Compared to traditional players, they have seen upwards of 94% viewability, are able to consistently meet advertisers KPIs and have provided increased revenue.
The STN High Viewability player is fully customizable, giving the publisher control of both size and location of transition. The player won't interfere with existing ad units and has user controls available for increased functionality.
The STN HV Player will be ready for launch in early 2017 and a demo can be found HERE. Email publishers@sendtonews.com for the opportunity to beta test with your CMS.
About SendtoNews
SendtoNews is North America's leading Sports Video Ad Platform serving an expanding publisher network of more than 1500 news properties. SendtoNews generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including the NBA, MLB, NFL, NASCAR, PGA Tour, NCAA and Premier League Soccer.
SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.
For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please emailpublishers@sendtonews.com.
You can also visit www.SendtoNews.com, or call toll free 855.590.1991.
CONTACT
David Davies
VP, Corporate Communications
SendtoNews
Toll-free: 855-590-1991
E-mail: david.davies@sendtonews.com
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