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SendtoNews Finalist in the 2019 AdExchanger Awards
Thursday, April 11, 2019Company Profile | Follow Company
Victoria, BC, April 11, 2019--(T-Net)--SendtoNews announced that it has been named as a finalist in the inaugural AdExchanger Awards in the Best Publisher-Side Technology category.
The company is being recognized for its video distribution platform and Smart Match player technology, which uses artificial intelligence to instantly populate any publishers sports article with the most relevant video from over 75 organizations like MLB, NBA, NFL and the PGA TOUR.
"This is an extremely exciting event to be a part of," says Matthew Watson, SendtoNews CEO. "AdExchanger is a go-to resource for industry news and these awards are sure to live up to their already impressive standard. Congratulations to all the finalists and thank you to all our partners who helped us get here."
SendtoNews' AI-powered Smart Match video player provides publishers a seamless way to integrate enhanced content, technology and monetization solutions to their video strategy. Publishers have seen an 11x increase in revenue as well as a 3.9x increase in time on page after implementation of STN Smart Match, according to the company.
The AdExchanger Awards celebrate the strongest achievements over the past year by leaders in the marketing and media industries. The awards will take place on April 29, 2019 over the course of their Programmatic I/O conference in San Francisco. Along with SendtoNews, finalists for awards spanning over 20 categories include Google, Adobe, USA Today, The New York Times and Uber.
About SendtoNews
SendtoNews owns and operates North America's largest sports video distribution platform, supplying more than 1600 digital sports news properties with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR, complementing their efforts to grow and engage fans while providing additional revenue opportunities for their advertisers and sponsors.
SendtoNews' video platform and AI-powered Smart Match player technology increases viewer engagement, with publishers seeing 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying SendtoNews' video platform on their site. SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites.
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