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BBTV Announces $5M Strategic Acquisition of Outloud Media, Expanding Multi-Platform Distribution and Monetization Solutions for Creators
Thursday, October 27, 2022Company Profile | Follow Company
BBTV Announces Strategic Acquisition of Outloud Media, Expanding Multi-Platform Distribution and Monetization Solutions for Creators on Facebook and Snapchat
Vancouver, BC, October 27, 2022--(T-Net)--BBTV Holdings Inc. (TSX: BBTV, OTCQX: BBTVF), a leading creator monetization company, today announced the acquisition of the assets of Outloud Media, a Detroit-based creator economy business with expertise distributing and monetizing creator content across multiple social media platforms like Facebook.
The acquisition bolsters BBTV's Multi-Platform Partnership solution, which provides content creators additional revenue across multiple social platforms.
Shahrzad Rafati, Chairperson and CEO, BBTV
"We are excited about the acquisition of the Outloud Media business because it continues our momentum in monetizing social viewers for our creators," commented Shahrzad Rafati, Chairperson and CEO, BBTV. "This low risk, high impact acquisition will expedite higher margin growth in the Company's Base Solutions. This acquisition is an ideal strategic fit that further amplifies BBTV's reach, massive content library, and proprietary tech to benefit our creators, advertisers, and our shareholders."
With a substantial and growing roster of prominent creators, Outloud Media has a strong reputation in the creator economy for distribution and revenue generation across social platforms for content creators.
This acquisition also provides BBTV access to incremental data and insights to further empower the Company's content distribution and monetization across key platforms.
"We couldn't imagine a better place for the Outloud Media business to thrive," commented Joel Beckett, Founder of Outloud Group. "BBTV is one of the strongest leaders in the creator economy with solutions for content creators that are unmatched in the space. Combining Outloud Media's solutions with those of BBTV is a no-brainer for any content creator looking to succeed across multiple platforms, both for our existing creators within Outloud, and BBTV's large and growing roster."
Outloud Media generated US $4M in revenues over the last 12 months. The acquisition is mainly structured as a 5-year performance earn-out of up to US$5M.
The performance-based earn-out will be calculated as a percentage of shareable revenue from Facebook and Snapchat, which is comparable to gross profit less certain additional direct operating costs.
"As the stand out leader in our space and the only provider of truly end-to-end solutions for creators, we're excited to embolden the Multi-Platform Partnership solution that enables success for creators on platforms they don't have the knowledge or bandwidth to capitalize on," comments Erich Lochner, SVP Creator Partnerships, BBTV.
"We've seen how incremental revenue on platforms like Facebook can be a game-changer for creators looking to propel themselves into the next level of their career, and BBTV has cemented itself as a staple in their success. Acquiring the Outloud Media business will help us expedite our trajectory and grow our expertise even more quickly."
About BBTV
BBTV is a global media and technology company headquartered in Vancouver, Canada. The Company's mission is to help content creators become more successful. With creators ranging from individuals to global media brands, BBTV provides comprehensive, end-to-end Solutions to increase viewership and drive revenue powered by its innovative technology, while allowing creators to focus on their core competency - content creation. In January 2022, BBTV had the fourth most unique monthly viewers among digital platforms with more than 600 million globally, who consumed more than 35 billion minutes of video content [1]. (www.bbtv.com )
[1] Calculations and classifications made by BBTV based on data from Comscore's "Top 12 Countries = January 2022 comScore Video Metrix Media Trend - Multi-Platform - Top 100 Video Properties Report"; Top 12 countries represent ~50% of world's digital population
Forward-Looking Statements
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