Today's News |
Version One Ventures Announces Investment in Inflection.Io – Marketing Automation for Product-Led Growth
Tuesday, June 7, 2022Company Profile | Follow Company
Vancouver, BC, June 7, 2022--(T-Net)--Version One Ventures has announced an investment in Inflection.io, a startup company developing marketing automation for product-led growth.
Inflection.io is coming out of stealth mode with a $5 million seed financing round.
Inflection is the only marketing automation solution purpose built for B2B product-led companies, according to the company.
In years past, the B2B customer experience and buying process were owned by sales. If you wanted to buy new software, you talked with a salesperson. But most people don't want to engage with salespeople - not if they can actually experience the product they're buying. And thus we've seen the rise of product-led companies...companies that rely on the product itself to drive user acquisition, activation and retention.
Some of today's most successful B2B companies are product-led. If you use Slack, Figma or Airtable, you probably didn't read a lengthy whitepaper - you tried out the product and liked it.
Yet while more and more companies are embracing a product-led philosophy, marketing tools haven't kept pace and are geared toward legacy sales-led strategies.
Inflection is purposefully built to meet the demands of product-led companies, enabling tailored marketing campaigns across the customer lifecycle.
The team is led by former Bizible and Marketo execs, Dave Rigotti, Aaron Bird, and Vic Davis, who have all seen the challenges that current B2B marketing automation solutions have in pivoting to support the demands of product-led marketing.
The Inflection team started on this journey almost a year and a half ago, according to Version One. In that time, they've spoken with over 100 marketing teams at product-led companies and launched the #1 marketing community for product-led growth which now has over 750 members.
Version One also reported that Inflection is the first company to come out of Pienza (also a Version One portfolio company). Founded by Bird, Pienza is a B2B start-up studio that plans to launch a small portfolio of B2B software companies.
P.S.: You can request a demo here!
About Inflection.Io
The future of B2B marketing is product-led and at Inflection.io, we believe this new end-user area will require innovative solutions that are purposefully built for product-led companies. Inflection.io puts product activity data at the center of solution design and optimizes for the scalability and extensibility demands of the modern product-led marketing team.
We're also the team behind ProductLed.Marketing, the #1 community dedicated to marketing and product-led growth with nearly 1,000 members.
We're backed by top firms including MHS Capital, Version One, Vulcan, and a stellar group of angel investors, including: Matt Heinz (CRO Amplitude, SVP Sales Marketo), Edward Unthank (CEO Etumos), Justin Gray (CEO LeadMD), Adam Schoenfeld (CEO Simply Measured, VP Strategy Drift), Ray Carroll (VP Sales Marketo, VP Sales Engagio), Brewster Stanislaw (VP Product Bizible, Marketo, CPO Demandbase), Patrick Thompson (CEO Iteratively, Dir. Product Amplitude), and many more.
Other Recent Company News |
|||||||||||||||||||
|