Today's News |
Hootsuite Announces Google Ads Integration and Premier Partner Status
Friday, October 5, 2018Company Profile | Follow Company
Integration offers Google search and social advertising capabilities to customers for an optimized advertising solution
Vancouver, BC, October 5, 2018--(T-Net)--Hootsuite, a leader in social media management, announced the integration of Google Ads into Hootsuite. Hootsuite has also reported that it has been awarded an official Google Premier Partner Badge; positioning Hootsuite as a leading Social Media Management Solution able to offer Google search and social advertising together.
Google Ads now directly integrate into Hootsuite Ads, a solution that serves enterprise brand marketers within Hootsuite's platform and AdEspresso by Hootsuite, a digital ad platform for performance advertisers of small and mid-sized businesses.
"We're excited to be working with Google in this integration. They are the market leader in search and in global online advertising, helping businesses worldwide drive increased return on their investment," said Penny Wilson, CMO of Hootsuite. "Through Hootsuite, customers will now have a complete view of both search and social advertising, allowing them to create, track and optimize their paid search and social ad campaigns in one easy-to-use solution."
This integration represents a new offering for customers of Hootsuite and AdEspresso by Hootsuite, bringing together search and social advertising campaigns for the first time. Hootsuite's ad products help customers manage their online advertisements, track spending, compare results across Facebook, Instagram, and now Google, and allocate budget to the best performing ads across networks.
Google Ads helps organizations advertise locally and globally based on campaign criteria to attract more customers and reach the right people at the right time.
"I have far more Google Ads accounts than I do Facebook. Combining these channels has been very effective, so it's great to see AdEspresso by Hootsuite starting to work with Google Ads too," said Dan Charles, Founder of Be Fair Marketing Company.
As an official Google Premier Partner, the certification recognizes Hootsuite as a leading platform for developing and maintaining successful online advertising campaigns for businesses. Google Ad campaigns are now available to all Hootsuite Ads and AdEspresso by Hootsuite customers.
More information on Hootsuite Ads can be found here.
More information on AdEspresso can be found here.
About Hootsuite
Hootsuite is the most widely used social media management platform, trusted by more than 16 million people and employees at 80% of the Fortune 1000. Hootsuite's unparalleled expertise, customer insights at scale, and collaborative ecosystem, uniquely help people and organizations to succeed with social. To learn more, visit www.hootsuite.com.
Other Recent Company News |
|||||||||||||||||||
|