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CRM Heavyweight Salesforce Signs Definitive Agreement to Acquire Vancouver-based Mobify
Tuesday, September 8, 2020Company Profile | Follow Company
Vancouver, BC, September 8, 2020--(T-Net)--Mobify CEO Igor Faletski announced that Salesforce has signed a definitive agreement to acquire Vancouver-based Mobify.
Mobify has developed a modern web storefront for headless commerce. It empowers enterprise retailers and brands to continuously innovate their digital customer experience without taking on operational risk. By offloading the complexity of hosting, securing, scaling, and monitoring the web storefront, Mobify ensures the success and availability of one of customers biggest revenue drivers.
"This is a natural extension of our multi-year partnership with Salesforce and an exciting milestone for our customers, partners, and employees" said Mobify in a post on their website announcing the acquisition.
Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently, deliver an enhanced shopping experience across any channel, and further increase conversion and revenue to drive success in the digital-first economy.
Global brands such as Under Armour and Shiseido rely on Mobify to provide a modern progressive web app experience and the infrastructure to host, scale and secure their digital storefronts in a headless environment so they can stay ahead of customer demands and deliver a lightning fast experience across all devices.
"Delivering a modern digital experience is more important than ever. The world has transitioned to a digital-first economy, and online has become the lifeline for many businesses. According to Salesforce's Q2 Shopping Index, global digital commerce revenue in Q2 grew by an unprecedented 71% compared to the previous year. Finding success in the digital-first economy takes more than just setting up a simple online storefront. That storefront needs to have the speed, intelligence, flexibility and scalability required to help companies quickly grow and evolve to stay relevant with customers across channels".
Salesforce Commerce Cloud, connected to the world's #1 CRM platform, empowers companies to create seamless commerce experiences for consumer shoppers (B2C) and business buyers (B2B) across all channels — mobile, social, web, and store.
Upon the close of the transaction, Mobify said it looks forward to joining the Salesforce family and partnering with even more Salesforce customers to unlock the freedom and flexibility to differentiate their digital customer experiences.
About Mobify
Mobify provides a front-end platform for enterprise retailers and brands that want to innovate the digital customer experience faster, without taking on operational risk. The API-driven platform separates the customer experience from slow-moving backend systems, and handles all front-end operations to de-risk the launch and ongoing maintenance. Offloading these undifferentiated activities allows your team to focus on innovating the digital customer experience. Customers include digital innovators like Under Armour, Lancôme, Shiseido, Debenhams, Cosnova, Mackage, Syo & Kioa, Carnival Cruise Line, and Ann Summers.
ABOUT SALESFORCE
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM."
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