Hot Job Of The Week

Location: Vancouver or remote within Canada

PDFTron is the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications. With over 20 years of expertise, we are actively changing the way the world works with documents.

Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces.

We are also a fast-growing company, having secured a $95M strategic growth investment in 2019. Just two years later, we are backed by Thoma Bravo, the top private investment firm in the world for software, and we added five acquisition partners and additional US and UK locations .

Internally, we foster an atmosphere of opportunity, growth, and success for every individual amidst an exciting and challenging entrepreneurial culture. Career progression is based on merit, not tenure. And guided by a clear company vision, every member of our vibrant team is empowered to be a contributor, innovator, and successful leader.

The Role:

We are looking for a Marketing Program Manager to join our demand generation function on our marketing team! Responsibilities will span the area of lead generation, lead nurturing and related performance analysis, with a special emphasis on post-sale, customer upsell, xsell and net retention.

Responsibilities:

• Work collaboratively with all teams to identify revenue growth opportunities in a fast-paced, constantly-evolving setting.
• Develop a strong working knowledge of our key buyers in target industries, their main responsibilities, pain points and key buying triggers.
• Use that knowledge and work with the content team to conduct research and suggest key themes that will guide content development, email campaigns and webinar topics.
• Assist in developing and executing a demand generation campaign plan that includes trade shows, webinars, online advertising, and other lead generation activities to meet quarterly lead generation and pipeline targets.
• Drive the creation of an increasingly detailed customer database, optimizing customer touch points across the company to capture intelligence on customers to more effectively target them with upSell and xSell messaging.
• Perform frequent and regular reporting & analysis of channel performance, prepare strategy recommendations accordingly, and drive to implement any changes required.
• Partner with Sales Development (SDR team) and Renewals team in developing inbound leads to deliver on revenue accountability and provide clear lines of communication on how to execute efficiently.
• Assist with overall marketing strategic planning, including competitive, audience, market and internal analysis.
• Review outcomes from campaigns and use those insights to make data-driven decisions on campaign planning for the future.
• Proactively forecast communications in the central marketing programs calendar.
• Assist with implementing, monitoring, optimizing, and reporting on AB tests across landing pages, web pages, text ads, displays ads, and emails to increase conversion rate and generate market insight.

• 3-5+ years experience of B2B marketing and business strategy, with 2+ years in a Demand Generation focussed role (preferably at a technology company).
• Experience working closely with multiple teams and stakeholders to deliver multi-channel marketing campaigns.
• Expertise in crafting differentiated, provocative and compelling marketing content, especially in the enterprise software space.
• Experience communicating to senior leadership and influencing cross-functional teams.
• Experience with marketing automation platforms (Iterable, Marketo (Marketo certification a big plus), Hubspot, or related), testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange, etc.), and analytics tools (Looker, Amplitude, Google Analytics, Adobe Site Catalyst, etc.) a plus.
• Strong written and verbal communication skills.
• Comfortable in a fast-paced, entrepreneurial, start-up environment.
• Genuine interest/passion or background in technology, coding, document-centric technologies, and an aptitude for quickly understanding and ramping on new technologies.
• Experience in Document Management, Life Sciences, AEC, eSecurity, or Financial Services industries a plus.