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Digital Supercluster Appoints Cheryl Maitland Muir as Vice President of Communications and Public Affairs
Friday, July 7, 2023Company Profile | Follow Company
Vancouver, BC, July 7, 2023--(T-Net)--DIGITAL, Canada's Global Innovation Cluster for digital technologies announced today the appointment of Cheryl Maitland Muir as the new Vice President of Communications and Public Affairs.
"Cheryl's appointment comes at a pivotal time for DIGITAL as we continue to expand and drive Canadian-made technology and innovation across the globe." said CEO Sue Paish. "Her extensive experience and strategic approach to communications and public affairs will be instrumental in advancing our mission."
Cheryl brings a wealth of experience to the role, having previously served as Senior Vice President and Interim CEO of the Business Council of British Columbia (BCBC).
During her tenure at BCBC, Cheryl led the organization's public affairs, communications, and events activities, working closely with members and partners to advance a variety of initiatives.
These include the Cascadia Innovation Corridor, which connects innovators, researchers, and leaders in the Pacific Northwest; ESG in BC, an initiative that explored opportunities for B.C. businesses to advance the foundations of ESG; and B.C. Connects, a program that toured government officials, business and community leaders through communities in B.C. to see first-hand many of the major economic drivers advancing prosperity across the province.
"Throughout my career, I've been privileged to witness the transformative power of effective communication and public engagement. Now, I'm thrilled to bring my experience to DIGITAL where we're actioning solutions to address some of our country's greatest challenges. From climate change to healthcare, we're leveraging digital technologies to drive economic well-being and productivity, and build real pride in what we do for our province and country." said Muir.
Before joining BCBC, she worked at a national public affairs firm, providing communications and public affairs advice to clients in the energy, transportation, and natural resources sectors. She also served as the Director of Communications and Public Affairs with Canada's National Brewers, representing the country's largest brewers on social responsibility, regulatory affairs, distribution, and environmental and container management. Cheryl also has extensive experience in the provincial government - having worked in the offices of the Minister of Transportation, Minister of Small Business and Revenue, and the Public Affairs Bureau from 2001 to 2006.
"As we welcome Cheryl, we look forward to continuing our momentum and driving further success. Cheryl's diverse experience and deep understanding of the communications landscape make her an invaluable addition to our team. We are thrilled to welcome her to her new role and look forward to the
impact she will make." said Paish.
About DIGITAL
DIGITAL grows Canadian businesses through the development, adoption and deployment of Canadian made technologies and by working with industry to develop a digitally skilled workforce to positively impact lives across our country.
With a focus on health and wellness, advancing environmental health and supporting talent and capacity building initiatives: DIGITAL brings together businesses, academia, community and government agencies to solve some of industry and society's biggest challenges - better and faster than any single organization can do on its own. Through a powerful model that combines cross-sector collaboration, Canadian IP creation and results-based co-investment, DIGITAL unlocks the potential of Canadian industry to lead and succeed in the digital world. Ahead of the curve starts here.
For more information, visit www.digitalsupercluster.ca
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Digital Technology Supercluster
Vancouver (New Media)
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